(l) Select and edit customer data. Collect and sort out customer data, establish
Customer database
. Collect customer information should include customer personal information,
Trade record
Waiting for information.
(2) Choose the right consumers. Targeted communication, improve feedback rate, increase sales, thus reducing
Marketing cost
(3) provide the status of these consumers for companies that use the marketing database and apply them to mail, telephone, sales, services,
Customer loyalty programs
And other methods.
(4) Counterattack the competitor's weapon. Database can reflect the characteristics of customers associated with competitors, closely analyze the advantages and disadvantages of competitors, improve marketing strategies, provide better products and services than competitors, and increase the relationship with customers.
(5) Timely
Marketing effect
Feedback can analyze the short-term and long-term effects of market activities and propose improvement methods.
Through customer feedback obtained by frontline personnel such as marketing, sales and service, integrate relevant market survey data, and regularly analyze customer information and feedback in the market to help improve the functions and sales methods of products and services; It can also help product design and R&D departments to make forward-looking analysis and prediction; You can also adjust the purchase of raw materials in time according to the real-time information in the market, or adjust the model of the products produced, control and optimize the inventory, and so on.