Same as the Athens Olympics, the Beijing Olympics has 28 major events. These 28 events are:
Athletics: Track and field Rowing: Races boats
< p>Badminton: Badminton Softball: SoftballBasketball: Basketball Football: Soccer
Boxing: Boxing Canoe: Leather canoe Bicycle: Bicycle Fencing: Fencing
Gymnastics: Weight lifting
Handball: Handball Hockey: Hockey
Judo: Judo Wrestling: Wrestling
Water project: Aquatic project Baseball: Baseball
p>Modern five items: Equestrian: Horse-riding
Taekwondo: Tae Kwon Do Tennis: Tennis
Table tennis: Ping pong Shooting: Fire
Archery: Archery Volleyball: Volleyball
Triathlon: Iron man three items
Sailing ship windsurfboard: Sailing ship windsurfboard
"One World "One Dream"
The much-anticipated theme slogan of the 2008 Beijing Olympic Games was officially announced at the opening ceremony of the "Third Beijing Olympic Cultural Activity Festival" held on the evening of June 26. The slogan will succeed " "New Beijing, New Olympics" became the new identification symbol of the 2008 Beijing Olympic Games, and also became the theme slogan of the 13th Paralympic Games.
Laying a foundation by condensing 210,000 pieces of global human wisdom
On January 1, 2005, the first day of the new year, the Beijing Olympic Organizing Committee published a message on its official website in Chinese, English and French. Three languages ??have officially sent out an invitation to the world to collect theme slogans for the 2008 Beijing Olympic Games.
One stone stirs up a thousand waves. The work computer used by the Beijing Olympic Organizing Committee to receive application forms twice crashed due to too many incoming emails.
Feng Jingpeng, a child from Haidian District, Beijing who just turned two years old, was the youngest participant in this event. His parents sent his application work directly to the Beijing Olympic Organizing Committee. The collection activity also attracted many elderly people to participate, including more than 1,000 participants over the age of 70. Guan Runyan, an 86-year-old woman who lives in Dongcheng District, Beijing, is a disabled person. She is blind in her left eye and has a visual acuity of only 0.02 in her right eye. With the help of her wife, she researched a large amount of relevant information. After repeated deliberation, she decided to hire a ghostwriter. Submitted the application slogan - "Carry forward the Olympic spirit" to the Olympic Organizing Committee, and wrote a creative explanation of more than 500 words.
Zhang Zishan from Dongtai Village, Zhaoge Town, Anqiu City, Shandong Province, put forward 170 slogans alone. Twenty-five students from the 2000-level Finance Department of Beijing Union University*** submitted 38 slogans. They believe that on the eve of graduation, using slogans to describe the Beijing Olympics in their minds has left the best graduation commemoration for their alma mater.
He Zhenliang, chairman of the Culture and Olympic Education Committee of the International Olympic Committee and executive member of the Beijing Olympic Organizing Committee, Brad Copeland, image and landscape expert of the International Olympic Committee, professor and English teacher at Beijing Foreign Studies University Famous experts and scholars such as expert Chen Lin have all sent in their carefully created application slogans.
As of the application deadline on January 31, the Beijing 2008 Olympic Games Slogan Collection Office*** received 20,161 application letters, including 10,123 emails and 10,038 mailed letters, bringing the total number of slogan applications to 21 Ten thousand. The scope of application letters covers all provinces, municipalities, autonomous regions in China, Hong Kong and Macao Special Administrative Regions, Taiwan and the United States, the United Kingdom, France, Japan, South Korea, Cuba, Norway, Brazil and other countries. In addition to a large number of application slogans in Chinese and English, many also use French, Spanish, Portuguese and other languages.
Among the many slogans that were submitted, some expressed the joy of the people for the Olympic Games to come to China, some expressed people's ardent expectations and longing for the Beijing Olympics, and some slogans It describes a beautiful picture of the integration of the Olympic spirit and Eastern culture, and there are many excellent works with novel ideas and beautiful sentences. The Beijing 2008 Olympic Games slogan collection activity not only created a strong Olympic atmosphere in the whole society, but also became a public opinion survey activity on the creativity of the Beijing 2008 Olympic Games slogan. Participants put forward various opinions and suggestions through the collection activity. , these opinions and suggestions have laid a solid foundation for the research work on the slogan of the Beijing 2008 Olympic Games.
Brainstorming, English slogans were first born
210,000 pieces of fresh material need deep processing. The Beijing Olympic Organizing Committee began to solicit opinions from people from all walks of life and brainstorm ideas. Scholars, sports experts, foreign consultants, artistic celebrities, journalists and internationally renowned bus companies spared no effort to provide suggestions.
The hardships can be seen only from a 109-page "Slogan Meeting Minutes".
“It is not an easy task to achieve ‘exhaustive words and infinite meanings’. During the research process, experts from all sides worked hard and were ‘squeezed dry’ of their energy.” said Zhang Yiwu, professor of the Chinese Department of Peking University explain.
Three well-known international public relations companies took the initiative to help the Beijing Olympic Organizing Committee conduct special investigations on a global scale. The results show that as for "What should the slogan of the Beijing Olympics advocate?" 28% of people said it should be hope and the future, and 26% said it should reflect cooperation, diversity, sharing, peace, and unity. As for the "keyword of the Beijing Olympics slogan", 35% of people expressed their hope that it would be "Joy", and 22% of people liked the word "Dream". Regarding the question "Should the Beijing Olympics slogan come first in English or Chinese?", 54% of people believed that English must come first. So, "What are the key elements for the success of the Beijing Olympics slogan?" The interviewees agreed that the slogan must be as simple as possible, very easy to understand, and suitable for different audiences around the world. These survey results have enabled the Beijing Olympic Organizing Committee to clearly understand the voice of the world, and the criteria for selecting slogans have become further clear and concrete.
After the completion of the slogan collection work, the Beijing Olympic Organizing Committee decided: First, in order to facilitate the understanding of people from more countries, the Beijing Olympics slogan must first be created in English; secondly, the slogan must be easy to understand .
Before the Spring Festival, relevant experts and staff selected 800 slogans from 210,000 slogans. In the end, "harmony is precious", "we are one family", "one world creates the future", "inheriting civilization, harmony and winning" stood out from more than 100 alternative slogans.
Revolving around the core value of the "Humanistic Olympics" of the Beijing Olympics and the image goal of "pursuing harmonious development and moving towards modernization, China will create a better future with the world's leaders", the selection committee will further participate in the The core words that appear most frequently in the selected slogans are demonstrated one by one:
"We are one family, we can create the future" and "Inherit civilization, we can enjoy the Olympics". The four-four contrasting sentence patterns are overall powerful. But "the future" lacks power and feels distant and uncertain. "Share", which expresses a selfless motive and emotional commitment, has been used by the Sydney Olympics. The word "Olympic" has evocative appeal, but the International Olympic Committee imposes strict restrictions on its direct use in slogans.
"Harmony" is a very Asian concept, such as the yin and yang mentioned in Chinese philosophy, which effectively expresses the theme of unity, but the disadvantage is that the English harmony is weak and cannot match the meaning in Chinese culture. The lofty status comparison, especially since the word was used in the slogan of the 1988 Seoul Olympics.
"Harmony is the most precious" and "We are all brothers within the four seas" are directly taken from ancient Chinese classics. They are familiar to people and are full of strong Chinese cultural characteristics and oriental philosophical significance. However, English cannot fully convey the meaning due to cultural differences. It seems extremely ordinary... It seems that no slogan can make people's eyes brighter and get unanimous approval.
Experts such as He Zhenliang, chairman of the International Olympic Committee's Culture and Olympic Education Committee and executive member of the Beijing Olympic Organizing Committee, George Hessler, a famous international Olympic expert, and Karen, the brand image consultant of the International Olympic Committee, proposed a point of view, that is, the Beijing Olympic Games slogan is not easy to use concepts that highlight the cultural differences between East and West. Instead, it uses simple and powerful words like "One World" to emphasize the unity of the world in the current international environment and to emphasize the relationship between China and the world. fusion is more appropriate. This view was quickly recognized by all Chinese and foreign experts involved in the slogan re-creation.
Then, linguistic experts from various countries repeatedly compared the differences between "Dream" and "Future". They believe that dreams and the future are concepts that are strongly related to the Olympics. In any social and cultural context, "dream" is an emotional word because they embody the beautiful and optimistic attitude towards "hope" . "Future" in English is a neutral word containing uncertain factors: it may be beautiful, it may be bleak. "Dream" is more powerful than "future" and can directly form personal psychological and emotional connections. It is a very passionate, humane and emotional word. Moreover, although every individual person has his or her own dream, the most beautiful ideals of all mankind are the same. To highly summarize and abstract these most beautiful ideals is - "One dream". In this way, the English slogan of the Beijing Olympic Games - "One world One dream" finally emerged amid the praise of Chinese and foreign experts!
How to translate this English slogan into a Chinese slogan that can be equally loved by the Chinese people and vividly express all the information contained in the English slogan? Many ancient Chinese experts, linguists, cultural celebrities and other people from all walks of life I worked hard and racked my brains for this. Some experts have searched through ancient Chinese classics such as the Analects of Confucius, the Four Books, the Five Classics, and Mencius, and translated the English slogans into classical Chinese that is full of Chinese elegance and charm; some experts consider the rhyme of the language to translate English into Chinese. The slogan is translated into the "four or four sentences" familiar to Chinese people, and some experts translate the English slogan into fashionable and dynamic sentences.
For the dozens of translation plans proposed by all parties, we can’t count how many times they have been discussed, revised, discussed and revised again. In the end, the opinions of the experts gradually unified on the idea of ??using the simplest Chinese to express the English slogan, and finally decided on the Chinese slogan plan of "One World, One Dream".
On June 9, 2005, the 54th Executive Committee of the Beijing Olympic Organizing Committee unanimously approved the slogan plan for the Beijing Olympics. Soon, this plan was also approved by the International Olympic Committee. At this point, the Chinese and English slogan of the Beijing Olympic Games - "One world One dream" was finally born!
“It is concise, catchy and easy to remember, with specific Olympic characteristics. It is global and also has Chinese characteristics.” Seeing the newly born slogan, Brad, the art director of image and landscape design of the International Olympic Games Copeland was very excited. “This slogan has the same connotation as the Beijing Olympics emblem “China Seal Dancing in Beijing”—Beijing invites people from all over the world to participate in this harmonious celebration, for joy, peace, and Dance to realize mankind’s common dream for the future.”
Interpretation of the Olympic theme slogan
: “One world, one dream” (One world One dream), focus. It embodies the essence and universal values ??of the Olympic spirit - unity, friendship, progress, harmony, participation and dreams, and expresses the common desire of the whole world to pursue a better future for mankind inspired by the Olympic spirit.
"One world One dream" profoundly reflects the core concept of the Beijing Olympics and embodies the core and core values ??of the three major concepts of "Green Olympics, Science and Technology Olympics, and Humanistic Olympics". The harmonious values ????contained in the soul of the humanistic Olympics. Building a harmonious society and achieving harmonious development are our dreams and pursuits. "Unity of man and nature" and "harmony is precious" are the Chinese people's ideals and pursuits of the harmonious relationship between man and nature and between man and man since ancient times. We believe that peace and progress, harmonious development, harmonious coexistence, win-win cooperation, and a harmonious life are the common ideals of the world.
"One world One dream" (One world One dream) is simple and profound, and it is not only for China but also for the world. The slogan expresses the lofty ideals of the people of Beijing and China and the people of other countries in the world to share a beautiful homeland, share the fruits of civilization, and work together to create a future; it also expresses the greatness of a country with five thousand years of civilization that is making great strides towards modernization. The nation's firm belief in peaceful development, social harmony, and people's happiness; expressing the aspirations of the 1.3 billion Chinese people to contribute to building a peaceful and better world.
The English slogan "One world One dream" has a distinctive syntactic structure. The two "One"s form a beautiful parallelism, and "World" and "Dream" echo back and forth. The entire slogan is concise, loud, and profound in meaning. It is easy to remember and easy to spread. The Chinese slogan "One World, One Dream" expresses "One" as "the same", which makes the theme of "all mankind belong to the same world and all mankind pursue beautiful dreams together" more prominent.
Review of previous Olympic theme slogans
Before the 1984 Los Angeles Olympics, it was not common to propose slogans for an Olympic Games. In the end, no overall slogan was formed at the Olympic Games. Play part in History should be the most representative of the many slogans put forward by the organizing committee.
The concept of the 1988 Seoul Olympics was "Harmony and Progress". This concept eventually became the slogan of the Seoul Olympics.
When the clouds in international politics and the hostility in the Olympics disappeared together, the 1992 Barcelona Olympics in Spain loudly shouted the slogan "Friends for life", which not only emphasized The eternal theme of friendship and peace in the Olympic spirit.
The slogan "Share the Olympic spirit" was proposed by Sydney in 1992. At that time, Sydney was bidding to host the 27th Olympic Games, and this slogan was used until the end of the 2000 Sydney Olympics.
The Executive Committee of the Nagano Olympic Organizing Committee approved the hosting concept of the Nagano Winter Olympics on November 26, 1992, which is "Games from the Heart-- Together with Love)". Around this hosting concept, the theme slogan (From around the world to flower as one) was finally determined.
In 1995, Salt Lake City in the United States won the right to host the 19th Winter Olympics, but Salt Lake City immediately Caught in a bidding scandal. After adjustments, the new Salt Lake City Olympic Organizing Committee believes that the Salt Lake City Winter Olympics urgently needs to re-establish and correct its fair image.
The slogan "Light the fire within" came onto the stage in this context. The "holy fire" is a symbol of justice and purity, and the "holy fire" burning in the heart is of course a metaphor for this. The righteous inner soul of the Winter Olympics. The opening of the 2002 Winter Olympics coincided with the aftermath of the "9·11" incident. The passion and hope symbolized by the "Holy Fire" also played a role in inspiring the spirit of Americans. At this time, the "Holy Fire in the Heart" naturally It is understood as "hope in the heart". "Light the fire in your heart" has become a classic among Olympic slogans in recent years.
As the last Olympic Games of the 20th century, the 1996 Atlanta Olympics adopted the slogan "The celebration of the century".
At the 28th Olympic Games, the Greeks enthusiastically and proudly shouted the slogan "Welcome Home". It not only contains the most sincere and warmest welcome from the Athens Olympics to all members of the global Olympic family, but also fully expresses the joy and pride of Greece, the birthplace of the Olympics, in the return of the Olympic Games to its hometown.
At the upcoming 2006 Turin Winter Olympics, "An ever Burning Flame" will bring surprises and miracles to the world along with a series of exciting events.