Taobao reading live broadcast is a promotional activity opened by Taobao stores, aiming at attracting customers' attention and increasing sales. According to the regulations of People's Republic of China (PRC) and official website of the Ministry of Commerce, merchants selling books on e-commerce platforms must hold legal and valid publications business licenses and individual industrial and commercial business licenses. This means that the merchants selling live books on Taobao are legally certified and have the qualification to operate legally. Therefore, it can be clearly said that Taobao reading live broadcast is real.