First, is Gansu ugly? Green horse? Why? Out of the circle?
Actually, this refers to the traditional cultural relic Mata Yan Fei in Gansu Museum. When this product first came out, many people couldn't think of it. Unexpectedly, it sold well and was very popular in the end, and many people rushed to buy it. However, this has also inspired many people's imagination of cultural relics entering the public. We may find new highlights and balance points in the second innovation of cultural products.
Second, the way to make cultural relics closer to the public: grounding gas+small profits but quick turnover
In fact, the way to let cultural relics enter the public is very simple. First of all, the design should be grounded. At present, many cultural relics have their own essence If you re-create, you can learn from its essence, learn from each other's strengths, and finally form a product that modern people like. Secondly, it is small profits but quick turnover. The product of the second creation, Malikta Yan Fei, is only a dozen or twenty dollars each, and everyone can afford it. Plus it looks really good, which will naturally stimulate everyone's desire to buy. Finally, this horse stepping on Yan Fei will be successful, and the green horse image of Gansu Museum will appear successfully.
Three, cultural relics can be mountains and rivers, can also be Chun Xue.
The success of the Flying Swallow in Gansu Museum tells us that cultural relics are mountains and rivers, but if cultural innovation can be carried out, it can also be Chun Xue. Now it's not that everyone's spending power is not good, but that various product innovations are not in place. China is a country with profound cultural heritage. At present, many products have corresponding cultural backgrounds. If we can make good use of them, the cultural relic Malikta Yan Fei can be recreated and sold.