Modern crowdfunding refers to issuing fundraising projects and raising funds through the Internet. Compared with traditional financing methods, crowdfunding is more open, and whether to obtain funds is no longer based on the commercial value of the project. As long as it is a project that netizens like, they can get the first fund to start the project through crowdfunding, which provides unlimited possibilities for more small-scale operators or creators.
Extended data
The advantages of crowdfunding model mainly lie in: on the one hand, it opens up efficient and convenient financing channels for entrepreneurs and small and micro enterprises to achieve fast and low-cost financing; On the other hand, through this low threshold, mass investors can participate in enterprise investment and share the development dividend of the enterprise.
The purpose of crowdfunding can be divided into the following three types.
1. standard mode-raising money is the core purpose.
This kind of crowdfunding is the crowdfunding of the standard internet financial model, and its core purpose is for money. The standard mode of crowdfunding has a very obvious financing function, and there are two main financing methods: one is equity, where sponsors obtain financing by selling equity, and investors participate in it by investing equity; The other is that investors get some feedback or returns after receiving financial support.
2. Strengthen the model-raising funds is not the only purpose.
This kind of crowdfunding also involves financing, but money is definitely not the only purpose. Some people or enterprises publish projects on the crowdfunding platform in order to strengthen communication and experience with users, and at the same time strengthen the extended functions of crowdfunding models such as market research, product pre-sale and promotion. This kind of crowdfunding has two purposes:
First, verify the product to see if it is recognized by consumers. If consumers don't agree, it means there is no need to produce this product again.
Second, if you get the support of consumers, you actually lock in the first customer base in advance, and then quickly establish influence.
3. Upgrade mode-architectural ecology is king.
This kind of crowdfunding will also involve money, but the ultimate goal is to establish a crowdfunding ecosystem that integrates resources such as funds, intelligence and channels. Money is not everything, but you can't do anything without it. For example, in a coffee shop like 3W, investors don't take hundreds of thousands, but their industry background and personal connections. It is more interested in the high-end resources in the circle than the funds.
References:
Baidu encyclopedia-crowdfunding