2. Category I: books/magazines/newspapers
3. Requirements for the company and brand when opening a store:
(1) A store-opening company must be qualified as a general taxpayer.
(2) For a merchant opening a flagship store, if the trademark is in the state of "registration application accepted" (that is, "TM" trademark), the registration application time must be six months.
4. Requirements for qualification materials: For books or electronic publications, the flagship store provides the book publishing license, and the franchise stores provide the publication business license.
5. Other considerations:
(1) Books, audio and video only recruit flagship stores and franchise stores;
(2) Franchise stores of books and audio-visual categories do not need to register trademarks.
This is the detailed rules of investment qualification of 20 14, and it is hard to say whether it will change later. I suggest you go to the Tmall hotline to confirm it, which is faster.