First, because the industry threshold is very low, everyone can enter. Since the live broadcast, many ordinary people have found their own position. They have given up their steady jobs and started shooting short videos. After the anchor had fans, he began to broadcast the goods live. The industry of live broadcast with goods has low requirements for everyone. Many anchors have no academic qualifications and no previous entrepreneurial experience. They can bring goods to join the live broadcast industry just by shooting short videos well. So the reason why this industry is full of chaos is because these anchors are very unprofessional. That's how they want to make money. They never thought about turning their live broadcast into a brand, or they never thought about long-term development in the platform. Uneven academic qualifications in this industry will lead many people to break the rules of this industry. When people see that some people make money, they will join the ranks and just want to make a sum of money and leave, so fakes often appear in this industry.
Second, there are no fixed regulatory rules, which leads to disorder in the industry. It is because the threshold of this industry is very low and there are no fixed rules, which will lead to the disorder of the industry. In a short video platform, the number of anchors is very large. These platforms can only monitor whether these anchors violate the rules in the live broadcast room. All products will go through some reviews before being put on the shelves, but there are no clear rules for the final landing, which leads to many fakes flowing into the market. It is difficult to investigate and deal with. Many anchors will introduce fans to other platforms after bringing goods in the live broadcast room, and then sell products to consumers through other platforms, which will eventually lead to these fakes flowing into the hands of consumers. Now fakes are real and have many qualifications. It is difficult for the platform to detect the authenticity of these goods during the uploading process. In the end, many consumers spent high prices and bought goods with low cost performance.
Many people buy goods in the live room because the goods in the live room are cheap. Once the goods in the live broadcast room are expensive, everyone will choose offline stores or other platforms to buy. Therefore, in order to retain fans, these anchors will try their best to use some cheap goods to drain them, but these anchors also need to have their own profits, so they will try to deceive consumers in other ways.