The market and public opinion are questioning, can wallpaper really play the role of net aldehyde, antibacterial and anti-pollution? Could it be a marketing stunt?
The controversy and people's worries in the industry are not unreasonable in the mixed wallpaper market.
Since the first volume of 1978 China Wallpaper was officially published, the development of China's wallpaper industry has experienced three ups and downs.
1985, more than 200 wallpaper factories in China began vicious competition and fought a price war. The quality of wallpaper is getting worse and worse, and 1989 has been abandoned by the people. From 65438 to 0994, with the appearance of synchronous laminating technology, wallpaper products have made breakthroughs in quality, pattern, color and durability, and people once again like wallpaper with strong decorative function.
However, history repeats itself. With the influx of capital into wallpaper industry, vicious competition once again leads to the decline of product quality. At the end of 20th century, Nippon, Dulux and other international latex paint giants entered China, and coatings became a new choice. Since 2000, the wallpaper industry has started the second reshuffle.
In 2005, with the overall prosperity of real estate, the wallpaper industry ushered in the golden age of the third round of development. During this period, consumers' awareness of wallpaper products has improved, wallpaper has evolved into fashionable and personalized interior decoration materials, and wallpaper enterprises have begun to adopt more advanced technologies and use more environmentally friendly materials to produce more environmentally friendly new products, which has greatly attracted the attention of ordinary people.
Over the years, wallpaper has been competing for color and price. With people's pursuit of health, the competitiveness of wallpaper in the future should not only pay attention to design and culture, but also need to innovate the quality of wallpaper with science and technology to add a guarantee for people's healthy life.
Three ups and downs and changes in consumer demand have made many enterprises start to think about the future of wallpaper industry. Wang Shumin hopes to use Ruibao series products to purify the wallpaper "Xin Jing Clean", fill the blank in the industry and change the competition rules in the industry.