The "sublimity" of personal understanding is not only the high-level expression of the work, but also the dimension of time. Classic design with continuous vitality, such as Bauhaus or Muji design, is "superior", while the unique stylized visual language, which is different from the current flood, universal and common design, is another form of high sense. From these two different angles, this paper will disassemble the skills to enhance the high-level sense of the works for everyone.
In the traditional sense, the sense of high quality means that less is more aesthetic interest.
In the traditional sense, the so-called sense of high quality can be described by the famous "less is more" of modernist architect Mies Van Derro. This golden sentence, which sums up the spirit of modern design, has influenced several generations of designers, not only changing the face of world architecture, but also changing the design history of the whole world. Dieter Ramses, a famous German industrial design master, also mentioned in his Ten Commandments of Design that "a good design is to have no design as much as possible".
The "advanced" accepted by the public in the traditional sense can actually be understood as a sense of bondage and extreme. High-sense creation is often a profound artistic conception, a minimalist expression, and an ultimate pursuit of details. So how to realize the high-level sense of design works?
1, color conveys less emotion and shows high grade.
Each color will give people different psychological feelings. Compared with colors with strong colors and full emotions, colors with less emotions can bring healing energy to viewers. Therefore, in addition to reducing the number of colors used, reducing the saturation of colors or using more colors with unclear tones can reduce the influence of colors on people's emotions and enhance the sense of advanced works. In addition, the use of black, white, gray or monochrome can easily reduce the influence of color itself on people's emotions and create a sense of high quality.
For example, many people like "Mo Landi color", as well as classic black, white and gray.
2, font selection should not be too much, simplicity is beauty.
There are generally no more than three font types, and the comparison of text sizes is used to create an information hierarchy, rather than text types. This is especially true for those who pursue a high sense. The choice of font types is much less, and simple fonts are better than fonts with too complicated personality.
Another way to make the text look more advanced is to make the text graphical and symbolic. Graphics will be better in visual expression and mystery than words that we can read at a glance. This is probably why many people think that English looks more "advanced" than Chinese. Adding English to Chinese typesetting can enhance the sense of advanced from the visual perception. In fact, when we use some unfamiliar languages such as Latin and Danish in our design, this cold sense of alienation will make us feel more advanced. So if you want to make the text elements look high-end, one trick is to make the text display difficult to be interpreted at the first time.
3. Make good use of blank space to create a sense of high quality.
Making good use of "blank space" is also a very effective expression method to make the so-called "high on the top" design. Proper blank space can highlight the theme and convey important information more accurately. "Blank space" itself can also create a good sense of space, extend the picture, leave more imagination space for the viewer, and present an artistic beauty.
Many times, the more information and elements, the more difficult it is to grasp. Do more subtraction to weed out weeds, avoid the accumulation and disorder of meaningless visual elements, narrow or reduce the existence of the second dimension, and use appropriate blank space to make your design more advanced.
4, high quality picture material
When doing graphic design, high-quality pictures are an important prerequisite to ensure the design texture. Whether looking for picture material in the picture library or taking pictures by yourself, high-quality pictures generally need to conform to the principles:
Unspalsh, Pixabay, 500px, Getty Images and other high-quality free galleries. Can provide good basic materials.
5. In addition to the design itself, there are also blessings of technology and materials.
To create a high-level design, in addition to the high-level temperament of the visual design effect itself, making good use of technology and materials can also make your work full of high-level feeling. For the graphic design of books, packaging, posters and other promotional materials, proper technology and material selection will improve the texture of the works and even make up for the design deficiencies.
The application of special printing technologies such as laser engraving, bronzing, letterpress printing, ink-free embossing, screen printing and spot color printing, as well as the addition of hand-binding or hand-making, can add a lot of color to the "tall" design.
For online visual design, adding textured materials to the details of the works is also one of the ways to enrich the design level and create a sense of high quality.
The current sense of high quality is a maverick personality pursuit.
As I said at the beginning, you never know what the demander is talking about and what the other party wants to express. Usually, after more in-depth communication, the future design direction can be clarified. When the classic "advanced sense" of the universe is not within the sensory range that the other party wants, we need to find a more suitable design scheme on the spectrum of "Gao Da Shang".
At this time, it is necessary to create different visual styles and create more "exquisite" designs different from popular customs. When communicating, "Gao Da Shang" described by customers usually has some obvious emotional and perceptual characteristics, and it is the key to grasp these characteristics and carry out targeted design.
1, a sense of fashion created by the contrast of geometric elements and tones.
It is worth noting that the definitions of fashion and trend change every year. As mentioned above, "On the Tall" should not only consider the expression form of the work, but also consider the time dimension. For example, at this point in time, the visual expression of red and blue with high saturation and large-scale gradient is the highly popular and recognized visual trend image in 20 19. To create a sense of fashion, it is easier to create a sense of fashion by using simpler geometric fonts and geometric elements, with obvious geometric color blocks and compact and concise text typesetting.
At the same time, low saturation and high quality painting is a common design skill, which makes it easier to create excellent contrast, thus refining a fashionable and advanced feeling.
2. Clever choice of fonts and pictures highlights the literary style.
The selection of pictures, the adjustment of color tone in the later period and the choice of text typesetting largely determine whether the literary atmosphere can be created. Afternoon sunshine, lazy and lovely pets, sparkling waves, extended roads ... These can be poetic, matched with classic serif fonts such as Song Style (Ming Style), and relatively clear and concise up-and-down or left-and-right layout, which can quickly create the temperament of literary style.
3. Grasp the cold atmosphere and create a sense of science and technology.
A little more in the future and a little more in technology. This description often appears in the word "tall" behind the needs of Party A's father. Although using cool colors such as blue and purple or simple black, white and gray is an immediate choice, the essence of creating a "sense of science and technology" lies in the fact that the emotional communication of design works is less and colder. Cold lines, abstract geometric elements, simple geometric fonts without serif, and adding scientific and technological derivatives or articles with obvious near-future properties as auxiliary elements are all powerful ways to shape the "scientific and technological sense" of works.
4. Strengthen the visual subject and create impact.
There are many ways to create visual tension, but the core is to create cohesion and speed. The whole picture and layout should have a very clear visual center, and the elements and layout should be clearly designed around this visual center. This point can be an object, a title or even an invisible existence, but it must be clearly perceived by people. With bold and concise fonts, large close-ups, divergent visual decoration and guidance, the impact appears.
Of course, in order to give consideration to the overall visual artistic conception in color, the saturation of color may be higher. Although this deviates from the traditional setting of "being tall", what is given up can be obtained if the needs are taken into account.
5. Dig deep into cultural characteristics and carry out stylized design.
The demand for "stylized" design is not uncommon. The crux of the problem is which style to deviate from when designing. Is it "gentle style" or "Korean wave", "German taste" or "American retro style", or choose the most profound "Chinese style" at present? No matter what kind of stylization, it means that we need to dig deep into the corresponding culture before we can carry out stylized design. We will write a separate article about stylized design in the future, so I won't go into details here today.
Tall is not an accurate answer, but a spectrum covering a certain range. And what we have to do is to find a position on the spectrum that is acceptable to everyone.