As early as the ancient feudal society in China, there was a precedent of celebrity endorsement. Although it is not for utilitarian purposes, it is not intentional, but their three-inch bamboo tube does bring huge economic and social benefits, and it is a veritable classic advertising case again and again. Below, let's list some interesting stories about the relationship between historical and cultural celebrities and advertisements.
First, the famous wine advertisement
Spokesman: Cao Cao, advertising words: "How to solve worries, only Du Kang".
If Du Kang, a famous wine brand, is deeply rooted in people's hearts, Cao Cao's advertising endorsement is absolutely indispensable. Cao Cao was a lean generation and an idol in the hearts of people who suffered from war at that time. Since idols say that drinking Dukang wine can relieve anxiety, it shows that Dukang wine does have health care function, so Dukang wine began to sell well under the heavy introduction of Cao Cao.
Spokesperson: Du Mu, advertising words: "Excuse me, where is the restaurant? The shepherd boy points to Xinghua village. "
This advertisement is well written, which is similar to Chen's endorsement that "I only come home to buy furniture". The advertisement showed us such a beautiful picture. Thirsty Du Mu met a shepherd boy who was playing the flute, and asked where there was wine to quench his thirst. The shepherd boy confidently pointed to the foothills and followed the shepherd boy's fingers. When we saw a looming village, the shepherd boy immediately exhaled a loud line: "Xinghua Village is the first choice for drinking wine!" With Du Mu's fame and wonderful advertising words. I think the employment in Xinghua Village will be an instant hit.
Second, tourism advertising.
Spokesperson: Zhang Ji, advertising words: "Hanshan Temple outside Gusu City, midnight bell to the passenger ship".
There is no straightforward sales promotion, no monotonous praise, just a beautiful and broad-minded charm for everyone. The camera is aimed at the beautiful night scene of Hanshan Temple, and the melodious bell blows into the passenger ship with the breeze. Passengers are not bothered, but enjoy it. Advertising adopts the way of all-round display of sound and picture, which brings people a double impact of vision and hearing. It is far more vivid and attractive than the monotonous "beautiful mountains and waters, more beautiful people".
Spokesman: Su Shi, advertising words: "To compare the West Lake with the West Lake, light makeup is always appropriate."
Nowadays, few local chief executives personally approve the areas under their jurisdiction. However, Su Dongpo was a maverick in the Northern Song Dynasty. He not only made great achievements, but also built the famous Su Causeway in the local area. In order to improve the popularity of the West Lake Scenic Area, he personally wrote this catchy advertisement. It seems to tell tourists that there is no off-season for tourism here, and the West Lake is suitable for sightseeing all year round. Of course, I have to say that he still made a little false advertisement. Fortunately, this advertisement was not seized by the State Administration of Radio, Film and Television at that time, otherwise it would be a pity for such a good advertising plan. Finally, in order to add icing on the cake, he took the title of beauty, so carefully planned, can the effect be good?
Third, famous tea advertisements.
Spokesperson: Chen Meigong, advertising words: "The source of Longjing asks Zi Zhan, I was born into Zen".
West Lake Longjing, the best tea, is really unambiguous in advertising. It is commendable to invite all mountain hermits who are indifferent to Zhi Ming for publicity. It's just that he seems to be biased towards the consumers of Longjing tea. It seems that Longjing is no longer the consumer goods of ordinary people, but has become the favorite of sophisticated and successful people. Maybe Longjing wants to take the high-end route and become the "Rolls Royce" in tea!
Spokesperson: Liu, the endorsement advertisement: "The iron wrinkled leather belt is cream color, which contains the beauty of English poetry".
Compared with Longjing, Tieguanyin cares more about the quality and reputation of products and strives to win everyone's favor. Tieguanyin certainly spent a lot of money to invite celebrities to advertise. Liu was one of the main designers in Yuan Dynasty. With such veteran endorsement and Tieguanyin's emphasis on after-sales service, this tea brand will surely be popular all over the country and integrated with Longjing.
Fourth, food advertising.
Spokesperson: Su Shi, advertising words: "Artemisia selengensis is full of short reed buds, which is the time when the puffer fish wants to go up."
Since Su Dongpo endorsed the advertisement of the West Lake Scenic Area last time, the tourism industry in this area has increased by eight percentage points year-on-year and has become the leading industry in the area. With this successful advertising marketing, Su Dongpo took over the promotion planning of food. After repeated weighing, he decided to speak for puffer fish. The puffer fish is delicious, seasonal and of high edible value. As a result, an advertising word that has been passed down through the ages came out. If today, Mr Dongpo's advertising words may be questioned by consumers. As we all know, puffer fish itself contains a lot of toxins, so the technical requirements for appointment are very high. Su Dongpo mistakenly identified the target public as mass consumers, which may be another Sanlu case. It seems that advertising is risky, so be careful when entering the business.
There are many anecdotes about ancient "advertisements", so I won't repeat them here. Most of these propaganda words have been washed by time and become eternal classics that people talk about. Compared with the current deliberate propaganda for economic benefits, they are more vital and attractive.