1. Highlight the highlights of the work: you can briefly introduce the theme, content, characteristics and innovations of the work, so that readers can quickly understand the value and significance behind the work.
2. Cite authoritative evaluation: You can quote the evaluation of the book by authoritative people, professional organizations and the media to further enhance the authority and credibility of the book, thus attracting more readers' attention.
3. Arouse readers' interest: We can create vivid and interesting scenes through words, pictures and other forms, arouse readers' curiosity and interest, and make readers want to read more and learn more.
4. Express value directly: You can directly tell readers what benefits reading this book will bring to you, such as broadening knowledge, improving ability and achieving life goals. Let readers know their expectations and benefits before reading.
5. Highlight the author's brand: you can introduce the author of the work, highlight his position and influence in this field, and further enhance the popularity and brand value of the work.
In short, the advertising copy writing of published works should be concise and clear, not only to highlight the characteristics and value of the works, but also to attract readers' attention, in order to achieve better publicity results.