Not many people seem to answer this question, indicating that this question is not very hot.
I'm not sure the answer to this question. I can only say that I tried to answer from my limited knowledge and experience.
First of all, it is clear that the perfume mentioned by the subject is definitely not the perfume of Liushen and Langrich, which we usually use to repel mosquitoes, but the luxury jewelry perfume of Tom Ford, Dior, YSL, Chanel, Prada and other brands.
As shown in the above picture, the packaging is so exquisite and the taste is very attractive that men and women who love beauty all over the world are fascinated by it, especially among girls. How many bottles of perfume are defined like how many lipsticks. The more kinds and quantities of perfume, the stronger the femininity or goddess model. Perfume really fascinates all women. From the marketing point of view, perfume marketing is no less than diamond marketing, and it is also one of the most successful marketing.
Now let me try to answer this question:
1 As mentioned above, the success of marketing has led to a huge demand for perfumes with different tastes and brands. In other words, most women don't care so much about the capacity of perfume, they are more interested in the quantity and variety of perfume. In order to get more orders, sell more quantities and maximize profits, perfume manufacturers do not need to price their production capacity.
2. Let's talk about the cost. As can be seen from the above figure, the biggest cost of perfume may not be the perfume itself, but its packaging and marketing costs, so the price of perfume cannot be doubled with the doubling of capacity.
3. In order to gain more market share, perfume manufacturers or brands sell more perfumes, which also determines that it is impossible for them to sell the price of 100ML perfume twice as much as that of 50ML perfume. If it is only twice, consumers will not be stupid enough to buy 100ML perfume, so there is no need to buy 100ML perfume. If the price increase of 100ML perfume is only moderate and acceptable to consumers, then they can sell some 100ML perfume to increase their market share. Consumers who use 100ML perfume are more likely to become dependent on the brand perfume than those who use 50ML perfume, and then sell more perfumes and get more benefits.
The seller must have considered the essence of what he bought from the perspective of interests. When buyers buy 100ML perfume, they hope to get more product enjoyment, and there is indeed an opportunity. Now the market has basically achieved equality, so this is also the voluntary result of both parties.
The above is for reference only.