There are fewer and fewer people buying books now. How does Xinhua Bookstore make a profit?

With the popularity of e-books, fewer and fewer people buy physical books. What's more, bookstores among online celebrities have mushroomed, so what is the profit of Xinhua Bookstore? Let's take a look at these aspects.

First of all, Xinhua Bookstore is a state-owned enterprise with policy support. Xinhua Bookstore Head Office is a central-level large-scale wholesale enterprise of books, audio-visual publications under China Publishing Group. We all know that Xinhua Bookstore is the official bookstore of the country and sells real official books. It is a state-owned enterprise. In this regard, Xinhua Bookstore can not only get the support of sales, but also get the support of corresponding policies.

Secondly, Xinhua Bookstore monopolized the management of teaching materials and supplementary materials. Xinhua Bookstore mainly specializes in textbooks for primary and secondary schools, and their books are supplied every year. Therefore, Xinhua Bookstore is open in spring and summer, and you can earn a lot of money just by selling textbooks. Moreover, most of the books bought by students are mainly teaching materials. At this time, they have to go to Xinhua Bookstore to buy, because only in Xinhua Bookstore can they find the most comprehensive auxiliary materials, so the authority of Xinhua Bookstore is deeply rooted. Students usually choose to buy textbooks and exercise books from official bookstores, such as Xinhua Bookstore. Although there are many other bookstores serving coffee and drinks among online celebrities, most of the books in these bookstores are extracurricular books. Therefore, Xinhua Bookstore still has a certain sales volume in teaching materials. Moreover, Xinhua Bookstore has the largest number of students, and almost all the books in the bookstore can be read by consumers for free. I think the learning atmosphere or reading atmosphere of Xinhua Bookstore is the best.

Thirdly, Xinhua Bookstore also sells books online. Xinhua Bookstore has started comprehensive cooperation with Alibaba Cloud. Integrate 10000 industrial chain resources such as physical stores, publishing institutions and large and medium-sized libraries, and build the online shopping center of Shang Yun Culture Xinhua Bookstore and the online book selection system for primary and secondary school textbooks nationwide. At present, many people also choose to buy books online through their book purchasing channels. Besides convenience, Xinhua Bookstore can also send them home.