Use value: It has attributes that can satisfy people's certain needs. The use value of publications refers to the properties of publications that can meet people's spiritual and cultural needs.
Knowledge production: This is a significant feature of the publication production process and a decisive factor in the formation of the use value of publications. It refers to the creative production activities with cultural knowledge as the main content that humans engage in, driven by their instinct for scientific exploration of the unknown and their sense of responsibility and dedication to benefit mankind.
Exchange value: It is the expression of price. Since books are generally sold at list price, the list price reflects the exchange value of the book.
Market life cycle: After a product enters the market, it goes through several stages such as trial sales, flat sales, bestsellers, and slow sales, and finally exits the market.
Value appreciation phenomenon: The value of a certain commodity increases due to the condensation of workers’ surplus labor in the production process, and the phenomenon of realizing its increased value through commodity exchange is called the value appreciation phenomenon.
Cultural selection: When editing topics, according to the overall needs of the audience and the fundamental requirements of society for the value orientation of spiritual products, a large number of freely created works by individuals are reviewed, identified, screened and optimized; when editing and processing, It is a process of adding, deleting, and sorting out selected manuscripts, and selecting and checking specific knowledge content according to standards that are conducive to social dissemination.
Cultural creation: refers to the cultural production activities carried out by people according to certain social forms. Cultural creation is essentially a production process of cultural characteristics. It is the creation of cultural characteristics that people do not have. It is innovative. At the same time, it is also a free spiritual production under a certain social form.
Cultural communication: It is a cultural interaction phenomenon that occurs in communities, groups, and the existing relationships between people in the process of people's social interaction activities. It is a dynamic process that is not only restricted by the collective consciousness of social groups, but also affected by individual social psychology, ideology, and values.
Cultural accumulation: The process of inheritance and accumulation of culture through various written carriers. It mainly refers to the process of vertical diffusion of culture in time. It is also the development process of preserving old culture and adding new culture.
The "two-for" policy: refers to the policy of "serving the people and serving socialism" that should be implemented in publishing work. The "two principles" policy embodies the nature of publishing work and is the fundamental policy of publishing work.
The "Double Hundred" policy refers to the policy of "letting a hundred flowers bloom and a hundred schools of thought contend" that should be implemented in publishing work. The basic point is to implement democratic discussion in academic circles, free competition in culture, and through criticism and Self-criticism is used to develop correct things and correct wrong things in order to achieve the healthy development of social science and culture.
The "dual use" policy: refers to the policy of "serving the past for the present and using foreign materials for China's use" that should be implemented in publishing work. In publishing work, we must inherit the excellent traditional culture of ancient times and absorb the progressive culture of various countries around the world, and actively rely on foreign countries. In Strength, we focus on the extensional development of the publishing industry.
Targeted subscription: refers to a publication subscription method in which publishing operators search for industries or departments related to the content based on the content of the publication, take the initiative to promote door-to-door promotions, and solicit subscriptions.
System subscription: refers to the publication operator's top-down promotion of subscription publications to various subsystems (units or departments) of the system through a certain professional system, so as to promote purchasing behavior in the entire system. A form of book subscription.
Social integration: Social integration refers to the process of coordinating social interests and promoting the integration of social individuals or social groups into a unified body of human social life. Through publishing work, the knowledge content in publications has an impact on the emotions and behaviors of social members, and encourages the emotions and behaviors of social individuals to be regulated in accordance with the requirements of the overall interests of society. This enables publishing work to promote social integration and promote the socialist spirit. The effectiveness of civilization construction.
Publishing resources and their allocation
Resources: refers to the source of wealth, which is a special term in the economic sense. Human, material and financial resources, land and other natural and social elements that people can control and utilize can be called resources.
Scarcity of resources: The existence of a certain substance or intelligence is limited compared with human needs for its development and utilization. This attribute is called the scarcity of resources.
Economy of resources: The attribute that a certain material or intelligent existence has economic development value is called the economy of resources.
The versatility of resources: refers to the attribute of resources having multiple uses. Based on the versatility of resources, people can develop and utilize them in various ways according to different needs.
Publishing resources: refers to a collection of various elements directly related to publishing products. Various spiritual and material resources that can form publication content and product form can be called publishing resources. Publishing resources are an organic resource system composed of multiple types and levels of resources, including material resources such as publication production equipment and raw materials, human resources with certain management ideas and skills, capital resources that exist in various forms of value, communication Information resources on the connections between various production factors, as well as social and cultural resources that constitute the content of publications, etc.
Publication topic resources: Publication topic resources are the source of publication knowledge content.
The intellectual content of publications is a reflection of social culture. It not only originates from social culture, but also reflects social culture. Therefore, publishing topic resources can also be called social and cultural resources. Publishing topic selection resources are very rich, mainly composed of author resources, tourism cultural resources, historical and cultural resources, realistic social and cultural resources, and international publishing resources.
Historical and cultural resources: This refers to the source of publication topics composed of various cultural heritages, mainly ancient books, and various works derived from them. As an ancient civilization, my country's long history and profound cultural accumulation have become publishing resources with great publishing value and national characteristics. The compilation and publication of ancient books has become an important part of my country's publishing. The effective use of historical and cultural resources is an important way to inherit culture.
Publication production factor resources: The production of publishing products requires the simultaneous action of multiple factors. In addition to the accumulation and evolution of human society and culture as the source of the publication's topic selection and content composition, certain material and spiritual resources must also form other elements of publication production activities. These material resources and spiritual resources that constitute the source of publication production factors are collectively called publication production factor resources, which mainly include four types of resources: publication production material resources, publication production intellectual resources, publication production capital resources, and publication production information resources. constitute.
Publishing resource allocation: refers to the allocation of publishing resources among various uses in a certain way. The versatility of resources is the prerequisite for allocating publishing resources. The ultimate goal of allocating publishing resources is to achieve optimal allocation of publishing resources, so that publishing resources can be efficiently allocated and reasonably fully utilized.
Optimal allocation of publishing resources: The optimal allocation of publishing resources refers to the scientific and reasonable allocation of publishing resources between different publishing activities and between the different uses of publishing activities, so that Effectiveness reaches optimal.
Market allocation of publishing resources: refers to the free flow of publishing resources between various types of publication production activities through the role of market mechanisms to achieve a reasonable allocation of resources. The core of market allocation is the role of market mechanism.
Government allocation of publishing resources: refers to the government’s use of administrative means to plan, coordinate and allocate publishing resources. The use of government allocation means of publishing resources is implemented through various administrative control methods. The most basic implementation methods include: planning and guiding the development and utilization of publishing resources through the formulation of publishing industry policies and long-term development plans; guiding and guiding the allocation of publishing resources through the issuance of annual mandatory plans and guiding plans. Arrange; supervise and standardize the allocation of publishing resources through the formulation of various publishing regulations; control and guide the allocation of publishing resources through daily supervision of the publication market.