The poster design of e-commerce website depends on your product positioning. A few questions are explained below.
Case 1, if you sell high-end handbags, the positioning is luxury, high-end, retro, young and middle-aged women and so on.
With this European and American style poster, the poster style should be simple and concise, and the poster style and theme should be European and American style, giving people a high-end feeling. It is best to cooperate with the design of the brand and create a luxurious temperament.
Case 2: If you sell Korean handbags, the positioning is pure, casual, special price, girls and student trends.
The poster style of Korean handbag looks fresh and has many specific design elements. Positioning different poster styles through different products.
Only by sticking to your product positioning elements can you attract more potential customers. In addition to style, there are some popular elements, such as beauty, online celebrities, publicity labels, official labels, hot-selling labels, etc., which are also magic weapons to attract people's attention!
How to edit and typeset e-commerce copywriting posters with PHOTOSHOP? First of all, if you don't know PS or only know a little PS, then I suggest you go to some material websites to download the materials of copywriting posters, and then modify the contents or replace models and products in PS.
Then, if you know more, you can download your favorite copy material or background material for synthesis, and many material websites can download it.
For example, the above copywriting material, find a typesetting you like, and download the revised text content. Font, color and typesetting can be modified by yourself. If you have this ability, you'd better modify it.
Then download some nice background pictures. Just add your product and words.
Generally, you can directly download ready-made and beautiful posters to modify them. I have published an article on how to make a set of posters before, which has a detailed tutorial.
Conclusion: Overprinting is only a means after all, and it can't be the main way for your progress. Learn the advantages of others in overprinter, realize your own shortcomings, make up again and again, and make continuous progress. The great god doesn't need overprint. If you want to be a qualified designer, you must accumulate ever-changing typesetting ideas from overprinter and draw them into your own creative thinking, so that you can make your own things instead of being a designer (material porter) who uses other people's works.
I hope you can persist in doing design, persist in learning design, and go further and further on the road of design.
What elements should a good poster copy of e-commerce products have? A good title can attract your attention, while a bad title makes people want to read it, so it will be skipped at a glance. So the first thing to do a good job in Banner is to design a distracted copy. The so-called telepathy is to touch your heart or arouse your interest, which can stimulate your desire to click.
We often see such advertisements, which directly list the products or businesses operated by the company, or introduce the main functions of the products or services in detail like a manual. From the advertiser's point of view, this is reasonable. Users need to know what features our products have, so that our products and services can be remembered.
Of course, users will never buy a product just because of a few words you wrote, and they will also consider factors such as price and quality. However, our Banner mission is to attract users to click and improve the page conversion rate. Users are interested in clicking, and you are successful.
To put it bluntly, composition is actually the layout of the picture, and it is clear how to attract users to click under the guidance of your composition, so that users have the desire to understand the content. If all these can be done, your composition is successful. Composition rules are divided into the following categories:
(1) composition. This is the most common way of composition, and the theme elements and main titles are placed on the left and right respectively.
(2) the central radial structure. This composition method takes the title text as the center, respectively around the theme elements around the text, and emphasizes the environment of the title.
③ Triangular composition. This kind of composition is usually an inverted triangle composition, with prominent title, natural and stable composition and strong sense of space.
④ Diagonal composition. This composition product has a relatively balanced proportion, dynamic, lively and stable composition, and a strong sense of movement and space. This composition is suitable for technology, cars and trends.
When choosing a font, besides readability, more consideration is given to whether the font can accurately convey the unique temperament of the product. Here's how to choose a font:
(1) masculinity. Founder black, cool and high-end black, word-making workshop version black, Mona super black, black body gives people a strong and compact feeling, quite powerful sense of quantity, strong plasticity, suitable for all kinds of e-commerce advertisements.
2 literary temperament. There are many derivatives of Fangzheng Xiaobiao Song, Fangzheng Static Bud, Fangzhengqing Song Yue and Kangxi Dictionary, some are long and flat, some are fat and some are thin. The typesetting is in Song style, which is both fresh and literary.
3 feminine. Founder Lanting is ultra-fine black, and Hanyi Xiuying looks like a person. The characteristics of women are meticulous and elegant, slender and slender. This type of font is often used in cosmetics, women's magazines, fine arts and other female theme fields.
4 cultural temperament. Wang Xizhi's calligraphy font, Yan Zhenqing style and calligraphy font have a strong sense of design and artistic expression, and good use is often the finishing touch. All kinds of calligraphy fonts have their own unique and delicate characteristics. Grasping this point can not only increase the cultural connotation, but also set off the temperament of the product.