What do you think is the main function of packaging?

Sales packaging plays a role as a bridge and link between producers and consumers. In the past, the function of product packaging only focused on the principle of "practicality and economy". Zhonghui Design believes that a successful packaging design now is not only to protect products and attract consumers to buy, but also to understand the enterprise and its rich corporate culture.

Zhonghui design

Function 1: Protecting commodities Protecting commodities is one of the important functions of the product packaging box. In the process of circulation, products may be affected by various external factors, resulting in damage, pollution, leakage or deterioration of commodities. Scientific and reasonable packaging can make goods resist the destruction of various external factors.

Function 2: Convenient circulation packaging provides conditions and convenience for product circulation. Products are packaged in a certain number, shape, specification, size and different containers. Usually, various signs are printed on the outside of the commodity packaging, reflecting the name, quantity, specification, color, overall packaging volume, gross weight, net weight, factory name, site and matters needing attention in storage and transportation of the packaged goods, which is not only conducive to the distribution and inventory of goods, but also conducive to the storage and transportation effect and improving the economic benefits of products.

Function 3: Promote the sale of exquisite product packaging, beautify goods, publicize goods and promote sales. Packaging can not only improve the market competitiveness of commodities, but also attract customers and guide consumption with its novel and unique artistic charm. It has become the leading factor to promote consumers to buy, and it is a silent salesman of products.

Function 4: It is convenient for consumers. There are many forms of packaging with different products, which is convenient for consumers to carry, store and use. The patterns, trademarks and text descriptions on the package not only facilitate consumers' identification, but also introduce the composition, nature, use, use and storage methods of the goods, which plays a role in facilitating and guiding consumption.

Function 5: Cost-saving and reasonable packaging can integrate scattered goods in a certain amount, thus greatly improving the loading capacity, facilitating loading and unloading transportation and saving transportation fees and storage fees. Some packages can be recycled many times, which saves the production of packaging materials and containers, helps to reduce costs and improve economic benefits.