What is layout design?

Question 1: What is layout? Layout design, also known as layout design, is a major branch of graphic design, which mainly refers to the arrangement of words, fonts, images, lines, tables, color blocks and other elements in the layout according to certain requirements and artistic expression in a visual way. Through the arrangement of these elements, the audience can intuitively feel some meanings to be conveyed. Layout is not only used for typesetting books and periodicals, but also used in many fields involving plane and images, such as web pages, advertisements, posters and so on. A good layout can better convey the information that the author wants to convey, or enhance the effect of information transmission, enhance readability and make the content of the layout more eye-catching and beautiful. Layout design is the combination of artistic conception and layout technology, and the unity of art and technology. Layout design procedures Usually, layout design will be completed through the following procedures, but due to the designer's personal habits, design requirements and other factors, individual steps will be added or reduced. Conceive and draw a sketch. There may be several sketches to choose from. Select a draft design. Select one or several sketches that are closer to the design requirements and further describe their details. Manuscript. After the final design scheme is selected, the scheme design, arrangement and drawing will be formally carried out. Transparent sample. Proofreading is a proof made by printing equipment. The proof should be consistent with the final product. The purpose of making proof is to prevent text errors, omissions, details that do not meet the design requirements, or the color separation scheme from being adjusted before formal printing. If there are any mistakes, you need to go back to the previous step and continue to modify them. Therefore, it may be proved more than once. The difference between layout and typesetting. Layout and typesetting are not the same thing, although some people usually confuse the two. Simply put, typesetting can be considered as the arrangement of the original manuscript in the layout program, that is, typesetting is included in the complete layout work. Typesetting pays more attention to technical work, and only uses technical means to organize words, pictures, tables and other contents in the specified scheme. If printed matter is produced, it should be paginated according to the printing requirements. Compared with typesetting, layout design is more creative and artistic, and it is a creative work considering the arrangement scheme of various elements. A combination of points, lines and faces on a layout. Point, line and surface are the basic elements of visual space and the main language of typesetting design. Typesetting design is actually how to manage points, lines and surfaces well. No matter how complex the content and form of the layout are, it can be simplified to point, line and surface in the end. In the eyes of graphic designers, everything in the world can be summarized as a point, a line, a face, a letter and a page number, which can be understood as a point; A line of text plus a blank line can be understood as a line; A few lines of text and a blank space can be understood as a face. They depend on each other, interact with each other, and combine various forms to construct an ever-changing brand-new layout. 1. The feeling of points on the layout is relative, which consists of shape, direction, size and position. This combination of gathering and scattering brings people different psychological induction. Points can be the finishing touch. Compared with other visual design elements, they form the center of the picture, and can also be combined with other forms to balance the weight of the picture, fill a certain space, decorate and enliven the atmosphere of the picture. It can also be combined into textures or other elements to set off the main body of the picture. 2. The composition lines of lines in the layout are free between points and shapes, and have position, length, width, direction, shape and personality. Lines and curves are the basic elements to determine the layout image. Every line has its own unique personality and emotion. Different lines used in layout design will get different effects. Therefore, designers can be good at using it, which means having the most effective tools. Theoretically speaking, a line is the development and extension of a point. The nature of lines in layout design is diverse. In many application designs, lines composed of characters often occupy the main position of the screen and become the main object of designers. Lines can also constitute various decorative elements and various forms of external contours, which play a role in defining and separating various images of the screen. As a design element, lines are more influential than points in design. Lines need more space visually, and their extension brings a dynamic potential. Lines can connect various visual elements in series, divide the picture and image text, and make the picture full ... >>

Question 2: What is the principle of layout design?

I studied design, and we did it.

Layout design is mainly about the selection and processing of plane visual elements and the organization of layout. What your teacher said is mainly to do relative exercises on several rules of layout form, such as: symmetrical rhythm, contrast between virtual and real directions, etc. You should have studied plane composition, so you should know something about it.

Heding

I hope you can do well.

Question 3: What does the layout mean? Layout refers to the layout format of graphic design publications (books, magazines, newspapers or publications in electronic format), which specifically refers to the size of the format, the block (including the header and page number) and the surrounding blank space, font, font size, and the typesetting shape of the text (horizontal or vertical, columns or columns). ), word count, arrangement state (including line occupancy and line spacing) and layout design refer to the artistic and scientific design of the style, structure, title hierarchy, charts and notes of the original manuscript of graphic design publications on the basis of the established layout.

Question 4: What is the concept of layout? Unexpectedly, it is reasonable. Layout design is an important part of modern design art and an important means of visual communication. On the surface, it is a knowledge about layout. In fact, it is not only a skill, but also a high degree of unity of technology and art. Layout design is an artistic accomplishment and technical knowledge that modern designers must possess. The so-called layout design, that is, organically arranging and combining limited visual elements in the layout and individualizing rational thinking, is a visual communication method with personal style and artistic characteristics. It can not only convey information, but also produce aesthetic feeling. The range of format design can involve newspapers, magazines, books, picture albums, product samples, calendars, posters, record covers and other fields of graphic design, and its design principles and theories run through every graphic design. The formation of layout theory originated in Europe in the 20th century. William Morris, an Englishman, first advocated an arts and crafts movement, which was widely echoed in Europe and America. In graphic design, he pays special attention to layout, emphasizes the decoration of layout, and usually adopts symmetrical structure to form a rigorous, simple and solemn style. Morris's classical design style pioneered the layout design. Until today, people can still feel the far-reaching influence of this arts and crafts movement.

Let the audience enjoy the aesthetic feeling and accept the information that the author wants to convey. 1, the theme is distinct and prominent. The ultimate goal of layout design is to make the layout clear and orderly, highlight the theme better with pleasing organization, and achieve the best appeal effect. According to the order of master-slave relationship, the visual center of the enlarged subject image shows the theme. Arranging and designing all kinds of information in the copy as a whole is helpful to the establishment of the main image. Increase the blank space around the subject image to make the emphasized subject image more vivid and prominent. 2. The premise of unified layout design of form and content-the perfect form pursued by layout must conform to the ideological content of the theme. Express the theme through a perfect and novel form. Layout without words is the most difficult to design. 3. Strengthen the overall layout-strengthen the layout structure and colors of various elements in the overall layout for overall design. Strengthen the overall structural organization and direction visual order. Such as horizontal structure, vertical structure, inclined structure and curved structure. Strengthen the copywriting of * * *. Combine all kinds of information in the copy into a block to make the layout organized. Strengthen the integrity of the expanded page, and neither the expanded version nor the spread version of the product catalog will be displayed in the same line of sight. Therefore, strengthening the integrity can achieve better visual effects.

Question 5: What is free layout design? What is free layout design? Literally means design without any restrictions. It is a design method of freely combining and arranging its own elements through layout. From a historical point of view, free layout design is a new design method, which breaks the shackles and limitations of classical design and grid layout design, and is a contemporary avant-garde format and style.

Among the existing layout design methods, the oldest one is the classical layout design represented by Gutenberg in Germany 500 years ago, which is characterized by symmetrical left and right margins and strict restrictions on the layout of characters. There is a uniform size standard for word spacing and row spacing, and the inner and outer white edges of the ceiling feet form a protective frame according to a certain proportion. There are strict corresponding standards for the depth of text ink and the black-and-white relationship of pictures embedded in the core. Classical layout design has dominated Europe for hundreds of years in the history of book design, and it still has a big market today, and it has not been completely eliminated because of the development of the times.

Grid design, accompanied by modern civilization, originated in western European countries in the early 20th century and was perfected in Switzerland in 1950s. The formation of grid design style can not be separated from the profound influence of architecture. Its style is characterized by using the proportional relationship of numbers to divide the center of the plate into countless grids with the same size through strict calculation. Divide into one column, two columns, three columns and multiple columns to arrange words and pictures, so that the layout has a certain rhythm change and produces a beautiful rhythm relationship. Grid design is scientific and serious in practical application, but it will also bring dull negative effects to the layout. When using grid design, designers should appropriately break the constraints of the grid to make the picture vivid.

Question 6: What is free layout design? What is free layout design? Literally means design without any restrictions. It is a design method of freely combining and arranging its own elements through layout. From a historical point of view, free layout design is a new design method, which breaks the shackles and limitations of classical design and grid layout design, and is a contemporary avant-garde format and style. Among the existing layout design methods, the oldest one is the classical layout design represented by Gutenberg in Germany 500 years ago, which is characterized by symmetrical left and right margins and strict restrictions on the layout of characters. There is a uniform size standard for word spacing and row spacing, and the inner and outer white edges of the ceiling feet form a protective frame according to a certain proportion. There are strict corresponding standards for the depth of text ink and the black-and-white relationship of pictures embedded in the core. Classical layout design has dominated Europe for hundreds of years in the history of book design, and it still has a big market today, and it has not been completely eliminated because of the development of the times. Grid design, accompanied by modern civilization, originated in western European countries in the early 20th century and was perfected in Switzerland in 1950s. The formation of grid design style can not be separated from the profound influence of architecture. Its style is characterized by using the proportional relationship of numbers to divide the center of the plate into countless grids with the same size through strict calculation.

Question 7: There are 13 kinds of layout design, such as skeleton, full-version, up-and-down split, left-and-right split, central axis, curved cross, inclined, symmetrical, center of gravity, triangle, parallel, freestyle and quadrilateral.

Question 8: Basic types of layout design, standardized and reasonable segmentation methods. Common bone patterns include vertical columns, double columns, three columns and four columns. Generally speaking, vertical columns are the most common. Pictures and words are arranged in strict accordance with the proportion of bones, giving people a rigorous, harmonious and rational aesthetic feeling. After the bones are mixed with each other, the layout is reasonable, organized, lively and elastic. The layout is all images, mainly in the form of images, and the visual communication is intuitive. The text layout is pressed up and down, left and right or in the middle (edge and center) of the image. The whole layout, which gives people a generous feeling, is a commonly used form of commodity advertising. The whole layout is divided into upper and lower parts, with pictures (single or multiple) in the upper or lower part and text in the other part. The picture is emotional and energetic, and the words are rational and static. The whole layout is divided into left and right parts, with words and pictures respectively. When the left and right parts form a strong contrast, it causes an imbalance in visual psychology. This is just a matter of visual habits (left-right symmetry), which is not as natural as the visual flow that is divided up and down. If the dividing line is blurred, or the words are repeatedly inserted left and right, the left and right pictures and texts will become natural and harmonious. Arrange graphics horizontally or vertically, and arrange text up and down or left and right. The layout of the horizontal arrangement gives people a sense of stability, quietness, peace and implication. The vertical layout gives people a strong sense of movement. Symmetrical layout gives people the impression that it is stable, reasonable and orderly. Symmetry can be divided into absolute symmetry and relative symmetry, and relative symmetry is generally used to avoid being too strict. Symmetry is generally left-right symmetry. The center of gravity layout produces visual focus, which makes it more prominent. There are three types of centers-independent and well-defined images directly occupy the center of the page. Centripetal-the movement of visual elements to the center of the page. Centrifugation-like a stone thrown into water, it produces an arc motion and spreads outward in the form of a circle. Repeat the same or different pictures with the same size but different positions. The juxtaposition of the layout has the significance of comparison and explanation, which gives the original complex and noisy layout a sense of order, quietness, harmony and rhythm. Line is between point and shape, and has position, length, width, direction, shape and personality. Lines and curves are the basic elements to determine the layout image. Every line has its own unique personality and emotion. Different lines used in layout design will get different effects. Therefore, designers can be good at using it, which means having the most effective tools. Theoretically speaking, a line is the development and extension of a point. The nature of lines in layout design is diverse. In many application designs, lines composed of characters often occupy the main position of the screen and become the main object of designers. Lines can also constitute various decorative elements and various forms of external contours, which play a role in defining and separating various images of the screen. As a design element, lines are more influential than points in design. Lines need more space visually, and their extension brings a dynamic potential. Lines can connect various visual elements in series, divide the picture and the image text, make the picture full of motion, and also stabilize the picture to the greatest extent. Face occupies the largest area in space, so it is more intense and realistic than points and lines in vision and has distinct personality characteristics. Faces can be divided into two categories: geometric faces and free faces. Therefore, in typesetting design, it is necessary to grasp the overall harmony between them, so as to produce aesthetic visual forms. In the actual typesetting design, the expression of human face also includes various changes in color and texture, and the shape and edge properties of human face also have great influence, which will make the image of human face change greatly under different circumstances. In the whole basic visual elements, the plane has the greatest visual influence, and they often play an important role in the picture.

Question 9: What is the layout? Layout design refers to the designer's design behavior and process of organizing and purposefully arranging visual information elements such as words, pictures (graphics) and colors in a pre-set limited layout according to the design theme and visual requirements, using modeling elements and formal principles, and according to the needs of specific themes and contents.

The application scope of format design involves newspapers, publications, books (picture albums), product samples, calendars, posters, record covers, web pages and so on.

Question 10: the difference between layout design and poster layout design. Layout design is an important part of modern design art and an important means of visual communication. On the surface, it is a knowledge about layout. In fact, it is not only a skill, but also a high degree of unity of technology and art. Layout design is an artistic accomplishment and technical knowledge that modern designers must possess. The so-called layout design, that is, organically arranging and combining limited visual elements in the layout and individualizing rational thinking, is a visual communication method with personal style and artistic characteristics. It can not only convey information, but also produce aesthetic feeling. The range of format design can involve newspapers, magazines, books, picture albums, product samples, calendars, posters, record covers and other fields of graphic design, and its design principles and theories run through every graphic design. The formation of layout theory originated in Europe in the 20th century. William morris, an Englishman, first advocated an arts and crafts movement, which was widely echoed in Europe and America. In graphic design, he pays special attention to layout, emphasizes the decoration of layout, and usually adopts symmetrical structure to form a rigorous, simple and solemn style. Morris's classical design style pioneered the layout design. Until today, people can still feel the far-reaching influence of this arts and crafts movement. Poster is an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics. In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games. The general requirement of poster design is to make people clear at a glance. Posters are also called posters. It is a large painting posted on the street wall and hung in the window, attracting passers-by with its eye-catching picture. In a sense, the 20th century was the century of political propaganda, and posters reached its peak as a way of propaganda at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peaks of political poster creation, especially in the first 50 years of the 20th century, which was the golden age of propaganda posters. Shortly after the victory of the October Revolution in Soviet Russia, the window of the post office in the center of Moscow, the capital, was covered with posters, from which citizens can learn about the revolutionary situation. A moving poster usually contains a notice, so the theme should be clear and eye-catching (such as xx competition, discount, etc.). ), and then summarize the main contents such as time, place and matters needing attention in the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention. In real life, there is more abstraction and concreteness. The specific element of poster design: 1 is full of visual impact, which can be realized through images and colors. 2. Posters express concise content and grasp the main appeal points. 3. Don't have too much content. 4. Generally, pictures are the mainstay, supplemented by copywriting. 5. Poster types with eye-catching theme fonts can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to their different applications. Here, a brief introduction. 1. Commercial posters: Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience. 2. Cultural posters: Cultural posters refer to propaganda posters for various social and cultural activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way. 3. Movie poster: Computer poster is a branch of poster. Movie posters mainly play the role of attracting the audience's attention and the box office income of movies, which is somewhat similar to drama posters and cultural posters. 4. Public service posters: Social posters are ideological. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting love and dedication, * * and progressive spirit. In-store poster design: In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment. Investment poster design: Investment posters usually aim at commercial publicity and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and the application of copywriting should be ...