1. Introduction to Bookstore
Ancient bookstores were called bookstores. The word "book boss" originated in the Han Dynasty. In addition, each dynasty also had the names of book forest, book shop, book shed, library, bookstore, book shop and book classics shop, which carved and sold books. These names, in addition to being collectively referred to as book shops, were collectively referred to as book shops after the Song Dynasty. A bookstore, first seen in the Qianlong period of the Qing Dynasty. In the modern history of China, bookstores are also called bookstores.
2. Bookstore positioning
Among the complex and diverse cultural publications, what kind of goods or services does the bookstore itself mainly want to provide to customers? After all, in the real environment, it is impossible for physical bookstores to display all publications and do everything, so they need to choose.
After determining the location of the bookstore, the next step is to measure the space conditions such as the size, pattern and number of floors of the bookstore, so as to arrange the location of each commodity area. Finally, the profit conditions of goods, such as gross profit margin, sales ratio and consumption characteristics, will determine which corner and how much space these goods are placed in the store.
In the genuine book market, the most profitable book is the special price book. The so-called special price book is a bestseller that has passed the fashion limelight. Because of the price, such books sell best.
3. Main functions
Books are spiritual products, which directly affect people's spiritual world and social development. Mainly rely on the bookstore this circulation channel to promote. Starting from the essence of books, the functions of bookstores can be summarized as: spreading ideas, popularizing culture, contacting readers and promoting publishing. At the same time, the bookstore is also the cultural brand image of a city.
Spread ideas
Various classes, political parties, social organizations and even schools often use publications as an important means to spread their ideas and opinions. Judging from the history of modern bookstores in China, in the 1960s of 19, the Qing government set up official bookstores in Jiangsu, Jiangxi, Zhejiang and other provinces 10 to print some collated and carefully revised ancient books, with the aim of promoting Confucianism and maintaining feudal rule.