1, "Biography of Wei Mo in the Old Tang Dynasty": "Although you have doubts, you can't go home and know.
2. filial piety is guangde. 3. Han Zhengxuan Note: Words and deeds are not going door to door, but are becoming more and more colloquial.
"4," Answer Zhao Jingyan "Author: Cao Shu (Wei and Jin Dynasties) the sea keeps its flow, and the mountains accumulate its soil.
Watch the program, the source is deep and wide.
Look up to my friends, but I'm not interested in light.
Who said there was no chapter? It will be announced today.
Importance of propaganda: Historical experience has proved that propaganda and ideological work is an extremely important work.
Propaganda and public opinion is related to the long-term stability of the party and the country, and the critical moment highlights the extreme importance of propaganda and ideological work.
The more we face major challenges, the more we need strong ideological guarantee, public opinion support and spiritual motivation.
In modern society, the social influence of propaganda and public opinion is growing.
Whether we can do a good job in propaganda and public opinion is related to the opposition of the people, the rise and fall of the cause and the ruling position of the party.
Facts have proved that leaders who attach importance to propaganda work must be leaders who have made necessary achievements in their careers.
Poetry with advertising language,
With the development of advertising industry, in addition to commercial value, the cultural value of advertising language has been paid more and more attention, and the advertising language has also borrowed from poetry from the shallow to the deep.
There are several ways for advertising language to learn from classical poetry.
1. quotation is the most concise and direct way to use ancient poetry in advertising language.
According to the different ways of advertising language quotation, it can be divided into "direct quotation" and "word-breaking and sentence-breaking".
"Direct quotation" refers to the practice of copying classical poetry without any modification in advertising language.
Typical cases are: Shanxi "Xinghua Village" Fenjiu advertising slogan "Excuse me, where is the restaurant? The shepherd boy points to Xinghua village. "
"Word-cutting and sentence-breaking" refers to the practice of changing individual words in classical poetry in advertising language to meet the needs of this brand.
The famous case is that Nanchang jiangling motors Factory changed Li Bai's masterpiece "A Thousand Miles of Jiangling Return" into "A Thousand Miles of Jiangling Return".
2. Rhetoric The application of rhetorical devices in classical poetry to advertising language can make the advertising language vivid and easy to understand, which has always been loved by advertising creators.
Top truth.
Topping really means using the word at the end of the previous sentence as the beginning of the next sentence, or using the last sentence of the previous paragraph as the beginning of the next paragraph, so that adjacent words, phrases, sentences and paragraphs are connected end to end.
The famous case has the slogan of "Camel" brand electric fan, "Camels enter thousands, and everyone is happy"; The slogan of "Great Wall" electric fan is "Great Wall Electric Fan, Great Wall Electric Fan"; Wan Jiale's advertising slogan is "Wan Jiale, Happy Family".
Metaphor.
It refers to a rhetorical device that compares what you want to say with something similar in order to express it more vividly.
Advertisements that use metaphors generally aim at highlighting the special functions of products, such as dove chocolate's "milk is as fragrant as silk"; The slogan of sunshine water heater is "bring you sunshine-like warmth"; The slogan of Hong Kong Mercury Record Advertising Company is "the rhythm of nature".