I. Preparations
1. questionnaire positioning
What is the purpose of the questionnaire before designing it? Who is the subject of investigation? How to investigate?
2. Preparation of literature preparation
It can also provide new ideas for finding relevant industry research literature and avoiding going in the wrong direction.
Second, the design of the questionnaire
1. Don't ask what you can. Understand that the capacity of our questionnaire is limited, because the time to fill it out is limited.
2. Don't ask questions irrelevant to the research purpose. Always remember that your questionnaire serves your research purpose, and never put the cart before the horse.
3. Creativity of design problems. Your research purpose is abstract and macroscopic, and the questionnaire you want to design is to decompose the micro-level research purpose through specific questions. Therefore, how to get the information you want by asking questions with theoretical support and research purpose behind them requires efforts in creation.
4. Clarify the logical relationship of questionnaire questions. Grasp the relationship of step by step, from shallow to deep.
Three. Information of the filler
Generally speaking, it must include: gender, age/grade, occupation/major; Others depend on the purpose of the study. Questionnaire questions, including multiple-choice questions, fill-in-the-blank questions, matrices, etc. , with the following formal requirements: 1. Neat layout; 2. There are no typos; 3. There is no option sorting error.
Conclusion: Generally speaking, out of courtesy, we must express our gratitude to the investigators, such as words of thanks, greetings, seasonal attention and so on.
Fourth, the questionnaire promotion.
After the questionnaire design is completed, it also needs to be checked, because the existence of a flaw directly affects the intuitive feeling of the filler and the evaluation of your research work by peers; At the same time, it also reflects the research literacy of researchers. After that, it entered the promotion stage. The common way of offline mode is to find a passer-by A or a passer-by B to fill in, which is inefficient and whether it can be guaranteed to be true remains to be discussed. So, we will not discuss it. This paper mainly talks about the online promotion of questionnaires. Many questionnaire websites have promotion outlets. This paper mainly introduces the promotion method of middle tune. They are all free forms of sharing and promotion. We must pay attention to the four main traffic portals: Post Bar, WeChat, QQ Space and Weibo. Linking the sharing questionnaire to any one of them will bring considerable traffic, and other sharing plug-ins can also be used together.