Celebration plan 1 1. Theme of the event "Colorful May Day, Surprise Waiting for You"
Two. Activity date, April 28th-May 7th.
Third, the purpose of the activity,
1. Use May Day activities to attract more new customers into the store, thus expanding the customer base and improving the overall turnover of the store;
2. At the same time, through a series of promotional activities, properly guide customers to spend on high value-added projects or multi-projects to increase customer unit prices and profits;
3. Make customers feel good and enhance brand image.
Fourth, the content of the activity,
Surprise 1. Every day before 3, as low as 5. 1 fold.
Perm it if you want. During the activity, the first three customers can enjoy the discount of 5. 1% of the original price of digital perm every day in 480 yuan.
Surprise 2. Send 80 yuan vouchers when spending over 286 yuan.
Five, the activity content operation rules,
An unexpected explanation,
1. Surprise 1 mainly attracts customers into the store with discounts and creates sales opportunities;
2. Please set the specific ironing style and original price according to our actual situation;
This kind of discounted goods is just a selling point to attract customers into the store. Try not to discount the goods pushed by the shopkeeper. After customers enter the store, they only need to inform them of this activity, and they can recommend higher-end goods or packages to customers.
Surprise 2 explains,
Surprise 2: sending cash coupons to customers with full consumption can stimulate customers to spend more, and sending cash coupons can attract customers to return to consumption within two months;
Explain,
1, this surprise is attracted by the discount of washing, cutting and blowing cards many times, attracting customers to go back for consumption within a few months after the holiday;
2. The specific price items shall be adjusted by each store according to the actual situation;
3. The hairstyle design card is valid before 10.
The second part of the celebration plan 1. Purpose:
Take the fifth anniversary of the beauty salon as an opportunity to give back to old customers, attract new customers, increase the recommendation of old customers, improve the enthusiasm of new customers, create a festive atmosphere, cause a sensation on the day of the lucky draw, and improve the quality of store publicity.
Prize setting:
Grand prize: 29,800 yuan xx card.
First prize: 19800 yuan xx year card for studying in the United States.
Second prize: 5 Supaqi electric cars.
Third prize: 500 yuan, a cash card. (The down payment for technical projects can be 1000 yuan in cash, which needs to be paid off on the spot). 10
Publicity channel:
1, telemarketing informs old customers.
TV advertisements attract new customers.
3, body advertising and dubbing for street propaganda.
4. Hang vertical banners in front of shops and main streets.
5. Place a rainbow door at the door.
Second, the propaganda words:
The fifth anniversary celebration of xx beauty cosmetics, three stores celebrate together, give back to old customers, make new friends, surprise draw, electric car, electric heating fan, prizes plus prizes, beautiful xx, and great value surprises are waiting for you. Xx beauty, draw the beauty of angels with intelligent hands, and write happy music with grateful heart! Xx beauty salon, convey confidence and spread beauty!
Operating principles: old customers are recommended to recharge, new customers are charged an appointment fee, personal activity orders are recommended, and lottery is recommended.
Recommended way: xx beauty card
Distribution cycle: 7 working days from the time of card collection.
Stored value plan:
Store value 1000 yuan to send a 4-point diamond ring or pendant 880 yuan.
Store value is 20xx yuan, 8 cents diamond ring or pendant 1800 yuan.
Shop 3000 yuan to send 12 cent diamond ring or pendant 2800 yuan.
Shop 5000 yuan to send 14 cent diamond ring or pendant 4800 yuan.
Stored value 10000 yuan to send 18 cents diamond ring or pendant 8800 yuan.
Third, the mode of operation:
Send messages to old customers, make phone calls, fill in lottery tickets, and promote the technical project Butterfly Change Card, which old customers use for themselves or give to friends. If you spend once, you can get a 880 yuan diamond ring (the back of the butterfly card is the project introduction, and the space behind it is used to stamp the project); if you spend twice (including friends' consumption), you can participate in the diamond growth plan, and so on, you can spend 1 4 diamond ring.
1. Old customers fill in a lottery ticket (high consumption level). Old customers talk about charming investment plans; That is, the stored value is 1 000 yuan, and a diamond ring worth 40 cents is given to 880 yuan.
2. Fill in the form when the consumption of new customers exceeds 1000 (if there are many guests, you can increase the consumption appropriately and issue lottery tickets).
3. New and old customers can fill in another xx beauty card with a stored value of more than 1000 yuan, which needs to be paid in full.
4.xx Qingcheng Card successfully recovered 5 free cards, 1 lottery ticket and 1 diamond ring, with 4 points.
5. The more stored value, the more xx beauty cards are issued (stored value upgrade 1000 or above), and the more chances of winning the lottery. During the activity, China Kemeike paid more than 500 yuan for the science and technology project, and the 500 yuan deposit was 1000 yuan.
6. Small lottery tickets in the shop:
1, small gift. (Customers with average spending power)
2. "XX Allure Card (customers with strong spending power).
7.xx Qingcheng Card holders will receive a value of 198 yuan when they pay for an appointment in 300 yuan; Zisha Pot and a free card for 12 months in 360 yuan, and participate in the in-store lucky draw once.
Remarks: Make two identical lottery boxes, put them in different rooms, and draw lottery according to customers' spending power. High-end consumer customers mainly draw xx Allure Card.
Fourth, the lottery type:
There will be a small lottery in the store and a big lottery at the end of the activity.
Small lottery: customers who have no spending power draw prizes for several years on the spot. When a customer with spending power draws five xx Allure Cards, he tells the customer that as long as the xx Allure Cards are given to five friends, when all five friends return to the store to register, they can give a diamond ring or other high-grade gifts worth XXX.
Big draw: a big draw will be held in the hotel. After the lottery, communicate with the intended customers on the spot. The guest who won the grand prize came to the store to receive the prize the next day. Staggered time, after-sales teachers receive one by one.
Xx Allure Card Lottery:
Making xx Allure Card: The front of the card is mainly the image of a beauty salon, which is divided into front card and back card. Write the services included in the card on the back and make a friendship link on the front (that is, write the name and phone number of the recommender on the front and back cards).
Rules for the use of xx Allure Card:
1, xx whole card value:
You can get one purple clay pot with this card (value 198 yuan). With this card, you can get a free consumption card in 360 yuan in February 65438.
With this card, you can enjoy an expert facial contour diagnosis (after-sales interview to find the demand), and with this card, you can participate in the in-store lucky draw for the tenth anniversary of the summit.
2, xx city card sign-in:
When customers arrive with xx beauty cards, grasp two points:
1, collect the reservation fee 1, pay the 300 yuan reservation fee, and return it after 12 months.
2.xx Allure Card customers participate in the lucky draw (xx Allure Card drawing).
2. According to the customer's personal situation, the xx Allure Card will be converted into a stored value diamond ring.
Remarks: All xx beauty card customers are accounted for separately, and the customers are informed that the gifts will be distributed immediately, and will be returned after paying a deposit of 12 months.
Focus of activities:
1. When new and old customers come to the store, they are all induced by gift diamonds and lucky draw opportunities, prompting them to store value.
2.xx Qingcheng Card customers are guided by the teapot and small lottery in the store, telling customers that they can draw a diamond ring as a temptation to make an appointment for payment.
3. Individual customers come to the store to introduce the benefits of xx beauty card and promote the stored value of the card.
There are two lottery boxes in the store, one is xx Allure Card and the other is souvenir. You can take part in the lucky draw when you arrive at the store.
Post setting: captain, vice captain, combat soldier, bee cashier, gift distributor.
The purpose of this activity is to take advantage of the favorable opportunity of the anniversary of XX Company 1 1 to consolidate the commercial core position of XX Province, expand the influence of XX, attract passengers and increase sales. Theme of the event: "Full of vitality and charm, XX anniversary and more than 30 stores opened in XX"
First, super affordable madness, 1 1 anniversary shopping carnival
Activity time: June 2 1 (Thursday)-June 24 (Sunday)
Scope of participation: Goods in the square (including men's wear, women's wear, sports, leisure, leather shoes, leather goods, luggage), supermarket goods and specially marked goods will not participate in this activity.
Brands and counters that do not participate in the activities should report to the general manager in writing for instructions.
Activity content:
/kloc-30 for more than 0/00.
On the same day, you can get a 30 yuan shopping card when you buy clothes, bags and other products for over 100 yuan. If you buy more, you can get more gifts, up to 5 gifts, and the items will not be split. In addition to special brands and supermarket products, see the posters in the store for details.
Shopping card issuance: Person in charge: Assistant: 65,438+0 The managers of the operation department and the finance department are responsible for registering and stamping and issuing shopping cards.
Shopping card issuing place: next to the six-color counter on the west side of the first floor.
Preparatory work:
The Finance Department is responsible for making the 30 yuan Ginza shopping card in place before June 18.
Hu Jie, the planning department, is responsible for preparing the registration form and the "Gift Acceptance" stamp.
Activity flow:
1. When the customer purchases clothes and luggage goods over RMB 100, they can take the second and fourth copies of the shopping receipt to the shopping card collection registration office, and the staff will register the receipt code, amount, shopping card number and number of shopping cards.
2. The staff stamped the word "gift" on the second and fourth receipts, and kept the fourth receipt.
3. The staff verifies the face value of the receipt and the number of shopping cards, and issues the shopping cards.
Operating rules:
1. All departments and shopping malls will inform all employees at 8: 00 on June 2 1 day, explaining the activities and matters needing attention. Sales staff should remind customers to get it in time, and inform customers of the activities and matters needing attention in detail.
2. Goods participating in this activity need to use quadruple sales vouchers.
3. The quadruple shopping receipt can only be used cumulatively on the same day, and it will be invalid after expiration; Once the shopping receipt is stamped with the seal of "Gift Received", the rest cannot be accumulated.
4. Products that have been discounted during the event, if the discount rate is less than 7.5%, can continue to be discounted and do not participate in this event; If the discount is 7.5% or more, stop the discount, restore the original price, and carry out the activity of "Give 30 when it is full 100".
5. Customers can freely choose to participate in the activity of "Free 30 on full 100" or use the bonus card discount, and the salesperson must indicate "Free 30 on full 100" or "bonus discount" on the receipt. Those who enjoy the points discount will no longer enjoy the "Full 100 Send 30" activity; Only enjoy the "100 over 30" points, and no longer enjoy the membership discount.
6. Signature discount, group purchase price and individual brands do not fall within the scope of "full 100 30", and sales personnel should do a good job of pre-sales reminder.
7. Customers will not participate in the activity of "Give 30 away from full 100" repeatedly when they buy wearable goods with 30 yuan shopping card. Before the sale, the salesperson should remind the customer whether to use the 30 yuan shopping card. If yes, please remind customers not to participate in the accumulation. When the customer pays the bill by credit card, the cashier must mark the card amount of 30 yuan Shopping Card with the words "zk30" and "zk60" on the second and fourth receipts; The cash purchase part can continue to participate in activities.
Precautions:
1, the sales staff should issue small receipts in a standardized way, with the name, quantity and amount neat and complete, the spaces should be crossed out with diagonal lines, the total amount should be filled in the column of amount, and the amount should be stamped with the prefix "RMB". Each copy should be copied clearly and the content should be consistent, and there should be no omissions or ambiguities.
2. When replacing the invoice, the staff of the Finance Department should indicate the purchase amount of the 30 yuan gift card on the back of the invoice for future reference.
3. Sales staff should remind customers to keep the second receipt for reference when returning goods. Return the gift card or equivalent cash when returning goods (deduct the corresponding gift card or cash according to the refund ratio when returning some goods).
4. The cashier should cover the receipt clearly and keep his "personal seal" and "payment receipt" well, otherwise there will be problems at his own risk.
5. During the activity, the employees of the shopping mall should abide by discipline, not cheat, and not get the shopping card without permission. Violators will be dealt with in accordance with the provisions of the sales manual. According to the item 1 1 in the salesman's manual, if the serious violation is recorded, he will be dismissed. Compensate for the losses caused.
6. The planning department should distinguish the activities of stores from those of supermarkets, and publicize them through POP, store counters, radio and other aspects, paying special attention to distinguishing the difference between cheap clothes and boutique clothes on the third floor.
7. The qualification certificate for participating in the activity is subject to the second and fourth copies of the receipt, and the invoice cannot participate in the activity. If the customer changes the invoice, the sales staff and the finance department should remind the customer to get the gift card before issuing the invoice. The sales staff and staff of Caihui Invoice Office should be familiar with which brands will participate in the event and which ones will not, and then the operation department will send them to all departments and shopping malls in writing.
Division of work:
(1) The Operation Department is responsible for the organization and coordination of this event, the management of shopping cards and gifts, advertising, environmental layout and on-site sign production. Responsible for daily checking the quantity and amount of shopping cards and gifts, timely docking and spot checking with shopping malls for sales with large amount, and handling fraud incidents; Responsible for training employees (time: June 19, 16: 00, location: conference room) Person in charge:
(2) The Ministry of Commerce will coordinate with the manufacturers of various shopping malls and share the card handling expenses. Person in charge:
(3) The Finance Department is responsible for the supervision and review of gift cards and gifts; Provide quadruplicate sales receipts; Organize cashiers and related personnel to learn matters needing attention and issue invoices according to regulations. Person in charge:
(4) The Property Department is responsible for the on-site security of the activities. Person in charge:
Second, the XX anniversary mobile phone plaza to send gifts
Activity time: June1June-24.
Venue: counter of XX Square
Activity content: During the activity, all kinds of mobile phones will be given as gifts, and some mobile phones will be sold at special prices.
Activity Organization: Person in charge of mobile phone counter in food store:
Third, brand promotion.
Cool products are on sale in summer, which makes you feel cool in summer.
Brand: supermarket department store: Fanrenju, Yida, Mengfei summer sleeping mat; Lianchuang, Emmett, Pioneer
Venue: entrance to the supermarket on the second floor
Activity Organization: Head of Supermarket Department Store:
"Father" has good gifts and feelings in Ginza.
1, 50% discount on the limited-time purchase of shoes.
Activity time: June 15 (Friday), June 16 (Saturday), June 17 (Sunday) (June19: 00-June 2 1: 00).
Participating brands: heroes and heroines, knight Paul, Starscream and Red Dragonfly.
Venue: All brand counters of department stores on the first floor.
Activity Organization: Head of Department Store:
2, sports and leisure fashion hot sale
Activity time: June1June-22.
Venue: inside and outside the main entrance on the first floor.
Participating brands: Anta, Reebok, Jordan, Dollar Slave, Free Space, Ceng Zhi, Valendo, Mason.
Activity organization: person in charge of clothing store:
3, men's full-court shopping gifts
Activity time: June 8-June 17.
Venue: the third floor of the clothing shopping mall
Activity content: Anyone who buys goods at the men's counter of the clothing mall on the third floor for over 100 yuan will receive two cans of Laoshan beer; Send four cans of Laoshan beer to 200 yuan; Give six cans of Laoshan beer to 300 yuan, and so on. Buy more and give more.
Activity organization: person in charge of clothing store:
Activity cost: shared by men's clothing suppliers.
4. Men's products are discounted and there are gifts.
Activity time: June1May-June 17.
Activities: Philips: During the activities, all razors with the price of 99 yuan-1700 yuan will be sold at a 10% discount.
The shopping ceremony of Coffey, Superman and Red Heart Razor was accompanied by a towel from 20 yuan.
Send a cup to 50 yuan;
Send an umbrella 100 yuan or more.
Double gifts for men's cosmetics in department stores.
Men's jewelry provides and gives away men's cosmetics.
The watch counter offers some men's watches.
Activity Organization: Head of Department Store:
5, fitness equipment for sale.
Activity Organization: Head of Supermarket Department Store:
Zongzixiang on Dragon Boat Festival
Activity time: from now until June 19.
Activities: 1, Miss, sanquan, anjing, Longfeng and other brands of zongzi were specially rewarded at the scene.
2. Free tasting of Miss, Sanquan and Anjing Zongzi on the day of Dragon Boat Festival.
Environmental layout: make a dragon boat model (about 8 meters long) at the promotion pile site. (Manufacturer's share related to cost)
Activity Organization: Person in charge of Fresh Shopping Mall:
Summer solstice cold noodle festival
Activity time: June1June-June 22nd.
Activity content: the related accessories of noodles and cold noodles are displayed in piles.
Environmental layout: make "cold noodle festival" shaped KT board to set off the atmosphere.
Activity Organization: Person in charge of Fresh Shopping Mall:
Seven, environmental layout and advertising
1, DM poster
2. Each floor is hung with 1 1 anniversary flag (provided by the headquarters).
3. Advertising banner above the main entrance
There are 7 horizontal bars above the escalator.
5. Yi Labao (reception desk, main entrance, supermarket entrance)
There are 500 colored bars on the counter.
6. Photo exhibition: Glass on both sides of the main entrance and the west door (Ginza 1 1 annual development history)
7. The fifth store of XX Morning News celebrated the anniversary of the opening of XX 1 1.
8. The studio will broadcast the contents of the promotion activities in cycles 10 minute/time.