Six good books that businessmen must read 1. The Great Failure was written by Wu Xiaobo.
Well-known domestic enterprises, suddenly among them? In the mood for love? The ashes of the sky suddenly fell silently. Like the shock of a new life suddenly withering. This is an exciting time, and countless opportunities are exciting. Great brands are often built in an instant. This is also an age of adventure. Unknown risks make everyone feel cold and afraid, and successful people often disappear in an instant. Why did they lose?
Six good books that business people must read II. "Positioning" [America] Ai? Reese/Jack? trout
This book explains? Positioning? Generation and analysis of ideas? Meet the demand? The reasons why we can't win customers are given, and how to enter the customer's mind to win the position of choice is given. In today's increasingly fierce competition, it reveals the essence of modern enterprise management (competing for customers) and clarifies the key to success (winning psychological warfare). It is a must-read for business people.
Six good books that businessmen must read. 3. Hanchuan First Chamber of Commerce.
Super best-selling author Han Chuanzi, another masterpiece after the Warring States Period: Guiguzi's game. The First Chamber of Commerce tells the story of a generation of giant businessmen who founded the Shanghai Chamber of Commerce in the late Qing Dynasty and the early Republic of China, and analyzed the wealth and power layer by layer. You can't live without it, can you? The rule of China. Han Chuanzi's novels have always paid attention to characterization, and Gui Guzi's image of being skillful in strategy and vertical and horizontal cooperation is deeply rooted in people's hearts. This new work also depicts a group of businessmen with ideals and ambitions who care about their motherland. According to this book, to do big business, businessmen must? Hug into a ball, twist into a rope, and form a potential? .
Six good books that businessmen must read. 4. Currency War was edited by Song Hongbing.
A world financial history is a conspiracy history that dominates human wealth. By describing the ups and downs of international financial groups and their spokesmen in the world financial history, this book reveals how the struggle for money has dominated the development of western history and the distribution of national wealth. This book aims to warn people against potential financial attacks by reappearing the means and results of elite clubs that rule the world in the political and economic fields. No bleeding? Prepare for the war.
Six good books that business people must read. Morgan consortium [America] Ron? Cherno
The Morgan Consortium traces the whole history of J.P. Morgan Empire, from the silent start-up in London in Victorian times to the stock market crash in 1987. This is a rich panorama describing the development history of the financial industry. This paper describes the rise and fall of Wall Street and London's financial district in 150, and the development track of four generations of Morgan family and their mysterious financial empires-J.P. Morgan Company, Morgan Stanley and Morgan Fu Jian.
Six good books that businessmen must read. 6. Hu Xueyan, Red Top Merchant, by Levin.
As the saying goes, business depends on Hu Xueyan and politics depends on Zeng Guofan. From this book, you will see Hu Xueyan's life course from being penniless at a young age to entering the business world. Hu Xueyan, keep it? Stop bullying? With what? Is it really the same price? The way of doing business was invincible for a while, and its brilliant achievements were respected as a generation by future generations? Shang sheng? . As the most famous in China? Red top businessman? Hu Xueyan's business wisdom is a valuable asset that all businessmen can learn from.
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