2. Product concept
3. Product classification
4. Product level
5. Differences between products
6. Product form
Question 2: Where should the introduction of a product begin? 1 Basic attributes of the product, such as material, size, weight, composition, etc. 2. Functions, uses and features of products, 3. Advantages, characteristics and advantages of products that are different from other products. 4. Applicable people: Under what circumstances are they used more? 5. If there are after-sales problems, what is the after-sales warranty? 6. Express postage. View original post >>
Question 3: What are the aspects of introducing the product? What products do you see?
Including product name, specification, composition, function, function, origin, principle and sales situation.
Question 4: What aspects of the product description should be creative to fully highlight the advantages of the product? Copywriting skills should be good and clear, including product name, specifications, main technical parameters, product structure, product appearance, instruction manual, etc. It should be expressed in words so that buyers can understand it, and it is best to insert pictures and illustrations to make it more attractive.
Question 5: What should we describe about the introduction of a product? First introduce what customers can see but can't see in the introduction room, and highlight the characteristics of the products. Don't show competitors' products in the introduction. At present, some customers pay attention to the price, and they can start with the price, compare the price, and all the potential benefits and price advantages or innovative products.
Question 6: From what aspects do you understand the product introduction copy of a product?
The first step, the beginning must be attractive and tempting. Be funny.
The second step, once the reader's attention is attracted, it is necessary to strike while the iron is hot and persuade readers to buy their own products. The product introduction must closely focus on the attractive place you put forward at the beginning of the letter. Just saying "the best" and "the latest" has no practical significance. Emphasis should be placed on characteristics, quality, raw materials, and the most brilliant place compared with similar products.
The third step is to arouse readers' purchasing desire through product introduction and further strengthen readers' purchasing determination. You can explain and guarantee that the product will bring promised benefits to readers.
The fourth step, all efforts point to one goal: to urge customers to take action and buy products. At this time, the tone should be polite and firm, and provide customers with instructions on how to buy products for easy use.
The above is the introduction of promotional products. Just refer to the promotion letter. )
The method of attaching the product manual is slow and steady, step by step, but it can also be used as a reference for writing the product introduction:
(1) Product Specification Overview
The product manual is a written introduction to the performance, use, use and maintenance methods of the goods and matters needing attention. Product description, also called product description. The function of commodity description: help and guide consumers to correctly understand, use and maintain commodities and publicize commodities. According to different contents and uses, it can be divided into civil product specifications, professional product specifications and technical specifications. According to the different forms of expression, it can be divided into clause teaching, text chart teaching and so on. According to the different modes of transmission, it can be divided into: packaging: that is, directly written on the product packaging. Built-in type: the product manual is specially printed or even bound into a book and packed in a packaging box (box).
(B) the characteristics of product description
1. descriptive Explaining and introducing products is the main function and purpose.
3. Seek truth from facts. Products must be objectively and accurately reflected.
3. guidance. It also contains knowledge to guide consumers to use and maintain products.
4. Various forms. The form of expression can be written or illustrated.
(three) the structure and writing of the product manual
1. Title. Generally, it consists of the product name plus the words "instruction manual", such as "VCD instruction manual". Some instructions focus on how to use them, which are called instruction manuals, such as the instruction manual of a hair dryer.
Text. Usually introduce the relevant knowledge of the product in detail: origin, raw materials, functions, characteristics, principles, specifications, usage, precautions, maintenance and other knowledge. Different descriptions have different contents and emphases. General product specifications are divided into (1) household appliances. (2) the category of daily life. (3) food and medicine. (4) Large mechanical equipment. 5] Design specification.
[14] attachment. Factory name, address, telephone number, telex, contact person and production date, etc. Export products shall be marked with the date of production on the outer packaging, which shall be compared in Chinese and foreign languages.
(4) Precautions:
Highlight product features. Pay attention to the difference between advertisement and instruction. For example, "Drink the wine of Confucius, make an article of the world" can be used as an advertising language, which is not suitable for writing in the product manual. Language requires accuracy, popularity and conciseness. Try to pay equal attention to graphics and text.
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Question 7: Where should product analysis start? Mainly from seven aspects.
Product analysis:
(1) product performance
What are the characteristics of product A?
What is the most outstanding performance of product B?
What is the most suitable performance of product C for consumers?
What are the characteristics of product D that can't meet the needs of consumers?
(2) Product quality:
Is it a high quality product?
How satisfied are consumers with product quality?
Can the quality of C products be maintained?
Is it possible to continue to improve product quality?
3) Product price:
What is the price level of a product among similar products?
B. How does the price of the product match the quality of the product?
How do consumers know the price of products?
4) Material of the product:
What is the main raw material of product A?
Is there anything special about the material of the product?
How do consumers know about product materials?
5) Production technology:
What kind of process is product A produced?
Is there anything special about the production process?
Do consumers like the products produced by this process?
(6) Appearance and packaging of products:
A. Does the appearance and packaging of the product match the quality, price and image of the product?
Is the appearance and package of the product defective?
Are the mutual appearance and packaging of similar products on the shelves eye-catching?
D is the appearance and packaging attractive to consumers?
E how do consumers evaluate the appearance and packaging of products?
(7) Comparison with similar products:
What are the advantages and disadvantages of A in performance?
B what are the advantages and disadvantages of quality?
What are the advantages and disadvantages of C in terms of price?
What are the advantages and disadvantages of D in materials?
What are the advantages and disadvantages of e in technology?
What are the advantages and disadvantages of F in consumers' cognition and purchase?
Question 8: Introduction to syllogism refers to what the product is, why it should be done and how to do it.
What is my product?
Why did you choose our products?
What will you get if you choose this product?
Question 9: What should be introduced when selling and introducing products? Introduce from his selling point, that is, the difference with similar products, which will attract consumers' attention.
Question 10: Basic product information. Including related specifications, product function description, product use and assembly, product pictures, company profile, product introduction, service content, price information, contact information, online ordering and other basic contents.