The model of Wish Gift Box Machine, to a certain extent, verifies the trend of retail to entertainment consumption, which is equivalent to a small shop or a long-term promotion point. When the scale of outlets develops to a certain extent, major consumer brands will inevitably recognize its value as a product trial or promotion platform. However, to continuously attract new users, it still depends on the satisfaction that customers get from the experience behavior. Whether in prize selection, user interaction or information collection, all participating enterprises should choose a breakthrough and give full play to their extreme advantages, so as to dig out the real gold mine from the wish box. ?