What is the purpose of the exhibition project?

Exhibition refers to the activities of some enterprises or institutions to show their corporate image or products through assembly. Through this activity, it is a way of publicity, exhibition for people to watch and show to the public. Exhibition is a large-scale project management and social activity, which refers to a gathering to display and visit goods in a specific time. Its activities show commodities, arts, corporate image and services. The exhibition may be similar to previous exhibitions. They all have regular meetings, organizers, participants, visitors and so on. They exchange information with each other to realize cognition, recognition and even transaction. Because there are many kinds of exhibitions, they can be divided into trade fairs, commodity fairs, expositions and roadshows. Show is show, show. Show it to people, such as showing a schematic diagram of the building structure.

Exhibition planning is a process of making the best scheme of exhibition activities by using scientific planning methods on the basis of in-depth and comprehensive analysis of exhibition project information in order to achieve the objectives of exhibition activities. It is also the procedure of exhibition project management and decision-making, and the strategic process of forward-looking planning and information strategy of exhibition activities. Exhibition planning is a process of concretizing exhibition objectives. Exhibition planning has the following procedural contents: first, according to market research and forecast, determine the exhibition theme, display object and audience; The second is to highlight the display form, formulate the overall display plan and implement the marketing plan and scheme; The third is to complete a series of decisions such as exhibition organization, exhibition management, exhibition cost budget, exhibition benefit evaluation and effect measurement. Exhibition planning is the operational planning of the overall exhibition strategy and strategy, and it is also the pre-consideration and assumption of the whole process of putting forward, implementing and testing the exhibition strategy and plan. Exhibition planning is not a specific exhibition business, but a process of forming exhibition decision-making and concretizing exhibition objectives.