How to choose the main categories of Taobao stores?

When we have been a shop for a while and have some sales every day, we can see our main categories and ranking at which level from Taobao backstage. The higher the level, Taobao will give you more traffic corresponding to the level, so we should also put more goods in the main category, increase sales and increase the level, so there will be more traffic and more goods can be sold, forming a positive cycle.

1, timeliness choice: the demand for this product will explode instantly, seize the opportunity to become an explosion in a short time, but the cycle will be shorter, and the data will decline soon after persistence. For example, festivals in China, zongzi on the Dragon Boat Festival and moon cakes on the Mid-Autumn Festival all have this feature. Then how can we seize more time-sensitive products? We can pay more attention to today's headlines, hot topics in Weibo, Aauto Quicker, Tik Tok, popular TV dramas and so on, and we can find more good products.

2, season selection: this is easier to understand, what kind of products to choose in what season, choose umbrellas, sandals, mosquito killers, fans and so on. Choose scarves, hats, gloves and hot air heaters in summer. In winter.

Pay more attention to the category goods and activity channels in Taobao, and you can find more seasonal goods. It is best to start the layout of seasonal products 1 month in advance. Another issue that needs to be considered is the gap between the North and the South. Southerners may not think of humidifiers and northerners may not think of dehumidifiers, so this regional factor should also be taken into account.

3. Stable product: This product is sold all year round, regardless of season and region. Most of them focus on household items, such as tablecloths, mops, trash cans, kitchen racks, room storage and so on. The probability of this product becoming an explosion may be small, but selling a few a day is enough to maintain our stable sales.