First, the title:
Challenge the Network —— Online Working Members Talk about K68
Second, the nature and summary:
Online working members talk about K68, providing better service for friends and customers of K68 and bringing happiness and value from K68 to more people. It is mainly a guiding book for network information work.
K68 is an online work community. As long as you can get online, you can enter the community to undertake work tasks, including graphic design, website design, article comments and so on, which provides a part-time opportunity for many people.
K68 aims at "freedom of work and self-liberation" and provides challenging job opportunities for every employee, thus subverting the traditional work concept and giving the network another meaning. Many people can learn from others' strengths in addition to completing tasks here, and truly realize the two-way combination of online work and learning. Since its establishment, K68 has registered more than 30,000 employees. Especially in the past year, with the increasing scale of nuclear fission, the number of participants has gathered elites from all over the country, and the operation mode has further improved the network.
Development has a very far-reaching impact. I believe that this book "Challenge Network-Online Work Members to Talk about K68" will make this influence extend to every field of life and to the hearts of every aspiring youth.
Third, the author:
Management (such as A Kang, A Nan and moderators of various sections, etc. )
Customer level (such as an old customer like Bian Shi)
Award-winning author (select representative: especially the strong on the list of the strong)
Registered member (select representative)
It is best to introduce their relevant background materials in detail, such as academic qualifications, professional and technical positions, research or creative achievements, writing ability, style and so on.
Fourth, the advantages of this book:
In recent years, the Internet in China has developed rapidly, and surfing the Internet has become a relatively common and concerned activity. However, China's use of the Internet is superficial, and its work and study functions have not been fully exerted. Today, network work has gradually become a trend, and there is no book in the book market that comprehensively introduces or helps netizens understand network work, but I can only read it in foreign book markets. This book will fill this gap. Besides, this book is the first in China, and I believe it is also the first online book in the world.
Therefore, compared with similar publications, it is far beyond the general reference significance, and it is not difficult to imagine its huge market space from the perspective of readers' needs.
As a successful advocate of the national online work platform, K68 has an important demonstration role. The book "Members of the Net Talk about K68" should have a good incentive effect on aspiring netizens.
Five, reader orientation:
K68 all working members and new and old customers;
Various large and medium-sized advertising companies and studios mainly engaged in the design industry in society; Various school design groups supported by scientific research such as students' quality development;
College students at all levels and other on-the-job netizens who want to start their own careers in the network age.
The main content of intransitive verbs:
Brief introduction of challenge network K68.
Challenge the Ideal ———K68 Management Talk about the feelings of website establishment (you can describe the hardships and development process in easy-to-understand language, giving people a real and friendly feeling).
Challenge the joy-the feelings of enterprises and customers who publish tasks on K68 (you can let old customers talk about the gains after choosing to contribute on K68, such as convenience, material benefit, high efficiency and more creativity. And the feeling of joy after harvest).
Road to Challenge-All contributors on —K68 talk about the design process, experience and feelings (you can describe the overall feelings in the competition, including the simple ideas during design, the gains after seeing other good designs, and the feelings of growing from a novice to a master).
Challenge brilliance-the winning authors introduce themselves and talk about the inspiration of creative activities and the joy after winning the bid (for example, promoting our strongmen to let people know them, they are all outstanding in the design field, and showing their works in the book by the way can be regarded as a kind of packaging)
Challenge novelty-combine new things, wonders and avant-garde things that appear on K68.
Show it in a reasonable way (such as "exposing the ungrateful people in the world", "male root show", "diet pills are self-defeating" and so on. , you can use the form of news interviews)
Challenge the future-the future development of K68 (including the management's vision for the future, the supporters' vision for the future of K68, and various media reports on K68' s media and journalists can be added first).
Challenge message K68 Management's message to young people, especially college students.
Seven. Write the plan and chapter content:
The tentative chapter content of the first draft of this book: the preface should be written by other celebrities on the internet; The first chapter challenges the network; The second chapter challenges the ideal; The third chapter challenges joy; The fourth chapter is the road to challenge; The fifth chapter challenges brilliance; Chapter six challenges novelty; Chapter seven challenges the future; Chapter VIII Challenge Information; The postscript is summarized by the webmaster or the statements of individual media are selected to summarize or express gratitude to people in all aspects of the writing process of this book. (The following depends on the specific situation)
Total number of words: This book is about 300 pages, 32 pages long, and the total number of words is 300× 800 = 240 (thousands of words) based on 800 words per page. Pricing: 26 yuan;
Number of sheets: 32, total pages/format = 300/32 = 9.375.
Eight, the life cycle and print run of the book:
Since there are no similar books in this kind of books, after rough calculation, the first batch of books should be printed in 3000 copies. One year later, when the registered number of K68 will reach 50,000 in 2007, 3,000 copies will be printed according to the situation, with a total print run of 6,000 copies. (Can be decided as appropriate according to the actual situation)
Nine. Cost calculation: (The situation varies from place to place, so consider as appropriate)
Compilation fee: 5× (240,000)/1, 000 = 1, and 200 yuan is calculated according to 5 yuan thousand words;
Typesetting and film production fee: 32 8 yuan per page, 8× 300 = 2,400 yuan;
Printing fee: 0.25 yuan per sheet, 0.25× 3000× 9.375 = 703 1.25 yuan; Royalty: pricing × print run × 6% = 26× 3000× 6% = 4680 yuan.
(The general tax rate is 5% ~ 15%, but it is good for a new author to get 6% ~ 7%. )
Or basic remuneration: 3000× 8 %× 26 = 6240 yuan;
Word-count remuneration: 40 yuan/thousand words = 40× 240000/ 1000 = 9600 yuan (generally between 20 and 50 words per thousand words, with experts above 50); Gross profit: foreign sales: 26× 3000× 60% = 46800 yuan;
According to the one-word remuneration system with higher remuneration, gross profit = sales code-cost = 46800-(1200+2400+7031.25+9600) = 26568.75 yuan.
Finally, the book topic planning must deal with the "five orientations"-market orientation, reader orientation, author orientation, binding orientation and marketing orientation. A book, from a message or inspiration, to the market research and market forecast of responsible editors, to the research, analysis and positioning of target readers, the selection, screening and determination of authors, the formulation of marketing strategies, the selection of propaganda means and the adaptation of distribution channels, must be carefully planned and implemented, and adjusted and revised in time according to operational practice. Only in this way can we ensure the integrity, perfection and perfect implementation of the book system engineering.
The above items may change in the future implementation process, but they are also allowed to change, but they must be explained in the topic selection report to show the editor's understanding and thinking depth of the topic selection connotation. Here, this paper can only plan the topic from a big perspective, and there are still some unexpected places in the specific operation process, which need to be changed and improved.