1. In my backyard, I can see two trees outside the wall. One is a jujube tree and the other is a jujube tree.
2. Every day, such as every 24 hours, every day, such as every week.
3. Ten years of life and death, five years of life and death.
4. Cut the crap, it's a long story!
The Origin of Wulitou Literature;
"Wulitou Literature" is said to have originated from Autumn Leaves, a collection of essays by Chinese writer Lu Xun. There is a saying, "In my back garden, you can see two trees outside the wall, one is jujube, and the other is jujube.". The meaning of the original sentence has many interpretations.
However, after the fermentation of the Internet and the interpretation of the spirit of Internet entertainment, this sentence has become a complete "nonsense". You can't say that the author didn't explain it to us, but it really wasn't. So modern young people began to imitate this sentence pattern and created many similar sentences for entertainment or ridicule.
How do brands use nonsense literature?
Use hotspots to bring traffic to brands. In communication, Wulitou literature still follows the communication logic of stalk culture, just like the network stalks such as Mingxue and Versailles literature, which has the characteristics of fast communication speed, large flow and short life cycle.
Brand marketing by using network stalk is actually a way to easily play with traffic. The brand should turn the traffic of the net stem into the continuous traffic source of the brand and respond quickly on the basis of understanding the connotation of the stem itself.