Art design is an independent art discipline, and art design is a professional term, which mainly includes: environmental design, graphic design, visual communication, product design and so on. Its research content and service object are different from traditional art categories;
At the same time, art design is also a comprehensive subject, involving many factors such as society, culture, economy, market, science and technology, and its aesthetic standards also change with the changes of these factors. Art design is actually the embodiment of the designer's own comprehensive quality (such as expression ability, perception ability and imagination ability). In some countries, art design major is also called professional design major.
The so-called art design is to apply the formal beauty of art to the design closely related to daily life, so that it has both aesthetic and practical functions. In other words, art design first serves people (from space environment to basic necessities of life), is a complete combination of material function and spiritual function in the development of human society, and is an inevitable product of the development of modern society.
"Art design" is the name of the undergraduate enrollment discipline determined by the Ministry of Education of China 1997, and its English translation is Art and Design. In the classification of design disciplines in China's education sector, art design and industrial design are in parallel, such as graphic design, exhibition design, environmental art design, decoration design, fashion design and so on.