How to write the propaganda film shooting plan?

If you want to shoot a promotional film, after you have a general idea, you will start detailed scheme planning, but many employees in new departments may not know what the promotional film planning scheme is, let alone how to write it.

1. The most important thing is to indicate the theme. What are you doing this promo for? What theme do you want to focus on? Publicity or something?

2. From the purpose to the effect, explain the purpose and purpose of this promotional film (which is somewhat different from the "what is it for" in the first article), and the expected effect will be highly valued by your superiors.

3. Delivery channel, post-promotion, where do you want to launch your promotional film after completion? Where is the main promotion platform?

4. Who will do it? What happened to them? Are there any case references? What is the price of the third party?

5. How long do you plan to make this promo?

6. Style and rhythm are biased towards column packaging? Or fast-paced editing? Or take the sensational route? This should correspond to your purpose and expected effect.

7. Write down the production cycle. How long will this film take?

8. Do you need the cooperation of other departments, such as the marketing department?

9. It is best to have reference samples.