A book recommendation is a written recommendation of a book. There are very few manuscripts, about 250-300 words. Because the best promotion effect is on the short video platform, it is also called "video script" to control the number of words to record the video of that minute.
Purpose of the draft recommendation
There are two purposes. One is to recommend readers to plant grass, so that readers have the urge to read. The second is to recommend readers to buy this book. It is to make readers feel very impulse to buy, and feel that it is worthwhile to spend money on this book. You must choose one of these two, otherwise this recommendation will be meaningless.
Application of recommended draft
There are two ways to realize the book recommendation draft. One is to contribute to the account that has the goods to make books, and earn the contribution fee. Second, from the media, through the mounted shopping links, earn sales commissions.
Characteristics of the recommended draft
1. Very attractive. Especially the first 20-30 words, it takes 5 seconds to finish reading. If you can't keep people during this time, no one will read the best writing.
2. The theme is unique. Due to the limitation of words, it is necessary to summarize the theme of a book in 200 words, and the sentences are fluent and infectious. It can make readers have the impulse to buy this book and read it carefully after reading it.
So to write a complete recommendation, we must first understand its framework 1 * * *: what parts are included:
There are two themes. The first is the theme of the whole book. The second is the theme of the recommended draft. The two are slightly different.
1. The theme of the whole book is what the author wants to tell you. Perhaps each chapter has different themes and methods, but the whole book must have a core idea to connect all the parts in series. Among them, the method book is well defined, but it is more difficult that the theme of the literature book sometimes needs to be summarized by itself. Such as prose, emotional stories, poetry collections, etc.
2. The theme of the recommended draft is not that big. Generally speaking, the theme of the recommended draft is subdivided. For example, in a method book, the theme of the recommended draft is to find a suitable life scene and solve a practical problem for a certain method in the book.
3. The theme of literature recommendation should be closer to the theme of the whole book. Most of them start with a profound truth and sentiment, and focus on topics that can arouse readers' thinking and arouse their emotions.
It is essential to introduce books and authors. Otherwise, readers won't know which book to buy.
The so-called relationship between the book and the author is not only about the background of the author's writing this book, but also the relationship with the readers. For example, the author's identity and achievements can increase the credibility and authority of books; Celebrity endorsements and book sales can stimulate readers to follow suit.
This argument is not a process of argumentation, but it is similar. For example, the recommended draft of a method book must have a pain point scene at the beginning, which is the theme. Give specific solutions around this pain point and tell readers that this book can really help you, not just give you a bowl of chicken soup.
The recommended draft of literature is a point of view or truth from the beginning. Its argumentation process is to explain the beginning with a story close to life and explain why there is such a feeling.
In the part of emotional recommendation, it is mainly to sublimate the whole recommendation draft emotionally. The recommended draft of the method class should explain the practicability of the whole book. In other words, apart from solving the pain point problem at the beginning, what problems can be solved in life? It can be summarized in one sentence.
In this part, the recommended draft of literature needs to explain the inspiration of this book. What did you understand after reading this book, what inspired you, or what influence it had on yourself? It is also a summary in one sentence.
Finally, I recommend this book with affection. Whether planting grass or bringing goods, there must be a guiding action to guide readers to take action, or to read or place an order to buy.
Whether in the process of writing or commenting, we must keep in mind several common mistakes:
1. The reader's sense of object is confusing-it can't be expressed as "I am a reader". That is, don't appear the first person "I", which will make readers feel distant. Because your own feelings have nothing to do with the reader, he doesn't care what you are like.
2. The highlights are not prominent enough-the writing is too loose. I always want to list all the places worth reading in the book, which is not only too messy, but also comprehensive, but none of them are clear.
3. The writing angle is wrong-write recommendation as homework. Although we learn to write, we can't put the mentality of doing homework into the manuscript to finish it. The correct way is to share this book with a happy mind. I think it is good and useful for readers. When you inject emotion, readers can feel it between the lines.
For beginners, it is impossible for anyone to write a perfect work at once, let alone an article of several thousand words. People who have no foundation must first cultivate structured thinking. The recommended draft is a very good practice method, short and pithy. Then slowly expand on the basis of the recommended draft, and finally achieve the purpose of reading.
"Learning without thinking is useless, and thinking without learning is dangerous." If you think hard and answer more questions, your learning ability will be improved.