Strictly abide by national norms. On February 8, the US Food and Drug Administration issued the naming standard for cosmetics, clearly stipulating that cosmetics cannot claim medicinal efficacy, which means that cosmetics will face the risk of violation if they want to use "medicine" as a selling point in the future. Operators should cherish the market opportunities of cosmeceuticals, engage in marketing in strict accordance with the connotation and development law of cosmeceuticals, and do not harm the development of the whole market and industry for some petty profits.
Attach great importance to product quality. Product quality has always been the life of the brand, especially for cosmeceutical brands known for their safety, which is more important than life. Every Clinique product has passed 7200 allergy tests. As long as there is an allergic phenomenon, the product will not pass. It is precisely because of Clinique's strict requirements on product quality that it has won the trust and love of ladies. China cosmeceutical manufacturers must increase investment in research and development to ensure the safety and quality of products.
Fully promote channel reengineering. Although China cosmeceutical market has huge development space, with more and more enterprises joining, the competition will be more intense. In the future, whoever has a more effective marketing platform and more effective sales channels will truly gain a foothold in the market. In the case that the best channels have been occupied by three major brands, how to transform the channels that are not strong enough to be more attractive is the biggest test for new brands.
Fully study customer needs. Now consumers have a higher discriminating ability, and they can easily get scientific information online and exchange opinions on the effects of various products and brands. We are facing more and more professional consumers. Therefore, in the planning of the whole product, we can't be in a hurry. We must work hard on the whole packaging design, brand values and market screening and selection.
Although the cosmeceutical market in China is still restricted by one factor or another, in the face of the rapid expansion of the cosmeceutical market in China, if properly operated, the development space of cosmeceuticals will be huge. However, the market will not form spontaneously because there is room. The key lies in how many enterprises in Qixin make joint efforts to build a professional cosmeceutical market and cultivate brand-new consumer groups in the process of cosmeceutical cultivation.
We believe that in the face of the important strategic opportunities in the new decade of cosmeceuticals, only by sinking with the greatest determination can we fight with the greatest courage. Pushing open the door of thought will surely usher in a broad and boundless avenue.