Secondly, what kind of people you want to communicate with, what kind of consumption level, family status and cultural background, only by understanding these can you design a language that can be understood by each other;
The above two questions are clear, and the third is to determine the language style. On the premise that the above two questions are clear, there is not much room for language style choice. For example, for women who are married, middle-class, have strong spending power and have a certain degree of education, the product is oriented to plant nutrition and health. What kind of language style would you choose? Funny? Cold, rational persuasion, or impressing customers through emotional appeals, there is actually no choice at this time.
As for the rest, it's about skill. For example, the copy should be concise, the number of words introduced should be less, the highlights should be prominent, and the positioning point conveyed should be clear. As for whether it is interesting or not, it doesn't matter. Consumers don't come to see Degang Guo's cross talk. What they want is to solve the problem.