First of all, as an interactive medium, Internet and new media not only promote more intentional learning and accidental learning, but also become information seeking tools in a wide range of knowledge fields. New media uses digital technology to provide users with information and services through computer networks, wireless communication networks, satellites and terminals such as computers, mobile phones and digital televisions. This form is conducive to increasing the media of knowledge learning.
Secondly, the Internet and new media are conducive to the popularization of information search and query. If people want to query a scientific question, as long as they enter the keywords they need to query on the relevant websites of the Internet, the sum of relevant materials and information will be presented to readers in the form of massive information titles, and at the same time, they can enjoy more scientific and technological information brought by the link function. This quick connection function is a natural advantage that traditional media can't match.
Third, the Internet and new media communication tools play the role of science and technology communication messengers. Advanced new media tools such as mobile TV on bus, mobile TV in hand and Internet at home. They all use multimedia digital communication forms such as images, pictures and sounds when spreading scientific knowledge, which makes the spread of scientific knowledge not limited to monotonous text information, but rich, vivid and vivid, which greatly stimulates readers' desire to acquire scientific knowledge. The vivid and colorful multimedia communication characteristics satisfy people's desire to acquire scientific knowledge. The new media communication mode solves the problem that it is difficult for people to take time out to calm down and read science books seriously in their busy life and work. Make people understand and master scientific knowledge and turn it into reality.
But the important mission of new media is to make the communication effect develop in a non-negative direction through various efforts.