Text typesetting design is one of the most important and touching design elements in graphic design. No matter what stage your design level is at, typesetting standards are very helpful to improve your design ability. Try to understand the information related to font design, such as the origin of a specific font or the structure of a font, because doing so can expand your knowledge. When you really master the method of font layout, your potential customers will admire you even more. Of course, as a designer, it is also my duty to understand the ins and outs of font layout design. Once you master the method, typesetting fonts is easy!
Like all skills or occupations, you need to learn specific rules and guidelines for typesetting in order to improve and expand your skills in an all-round way. The following are 20 experiences about typesetting, which is an important principle of typesetting art.
1. Learn the basics
The first step is to master the essence of typesetting art. If you are a novice in typesetting design, you may think that font typesetting is a simple exercise. In fact, typesetting design is a very complicated skill, because it is a combination of art and science.
A typesetting design work is composed of specific elements, which need to be accurately measured and considered and designed by adopting design specifications. Just like different design forms, you can't break the existing rules until you fully master them. At the same time, the form of typesetting will be accepted by users only if you are sure to express the important significance in typesetting design.
In order to master the basic skills of typesetting design, you need to learn more about the art of typesetting design.
2. Pay attention to the meaning of font expression
Font selection is not a random process. Just by searching your font and choosing your favorite font, you rarely get a satisfactory result. This is because the user's psychology is more inclined to the font style with specific meaning.
In the design process, you should ensure that your font style conforms to the user's usage habits. This not only means that the font you choose is perfectly designed, but also ensures that the font used in your design meets the needs of marketing.
You won't apply the designed color font to the brochure of the law firm, will you? In fact, it is more suitable for the design of birthday party invitations.
3. Understand word spacing
Hastily adjusting word spacing is a taboo in design work. Needless to say, you should acquire this key skill as soon as possible.
Fine-tuning font spacing can make the transformation from persona to product more reasonable and unified. It doesn't sound important, but excellent spacing adjustment can make a completely different design. The main goal of word spacing adjustment is to ensure the beautiful space between each character and create a beautiful text sequence.
At the same time, software like Adobe Illustrator can only provide the function of automatically repairing errors during kerning. These mistakes are usually small and not easy to detect, especially in long sentences or paragraphs. But for the title or logo, a bad spacing adjustment can destroy the whole design work in an instant.
4. Restricted font types
In the process of font typesetting design, designers, especially novices, often make mistakes in using too many fonts and design styles. If you need to use multiple fonts, be sure to limit your fonts to two or three. The design body uses one font and font size, the title uses one font, and the subtitle uses another font. Don't hesitate to choose a font, just make sure the fonts are closely related. Using two very similar fonts may be a wrong choice. Some people will think that you are not careful enough and accidentally use the wrong font.
5. Practice the correct alignment method
Alignment is an essential skill in font typesetting design. Many non-professional designers tend to center the alignment principle and think it is reasonable, which makes the text paragraphs difficult to read. If you have started using text processing software, prove that you are familiar with the four key alignment principles: left alignment, center alignment, right alignment and overall alignment.
Left alignment is the most common way in typesetting design, and it is also one of the most comfortable alignment ways when reading. Right-aligned, which can only be used if the text is arranged reasonably. Overall alignment is a taboo for designers.
Be careful of uneven reference lines when aligning left and right. These lines are also very obvious in the case of improper use of alignment. If your article is particularly "bloated" in the middle of typesetting, try to adjust the length of the reference line.
Increase the sense of visual layering
The addition of visual level in typesetting design is to highlight the design skills of some important contents. Therefore, in the design process, when you create and move content, you need to be based on how easy it is for users to accept information. Guide users to pay attention to related content through visual hierarchy. If the visual hierarchy typesetting standard is not used, it will be very difficult for users to identify important information.
7. Use grid design
Understanding and using grid is very important for typesetting design. It can ensure the logical and visual harmony between the elements in the page. This can ensure the cohesion and relevance of the whole design.
As mentioned earlier, you don't have to use the grid every time you create an element. However, if you know how to use the grid, it will bring many benefits to your typesetting design.
8. Clever font matching practice
Reasonable font collocation can make the whole work more eye-catching again, and using too many fonts will cause the whole work to have no center of gravity. Using multiple fonts will confuse users, who don't know which font is the most important.
Usually, you should design with only three fonts. Applicable to: title, subtitle and text respectively. If your design text is too long, the final effect will be greatly reduced. In this case, you can choose to use one or two fonts.
9. Choose an excellent secondary font collocation.
Good font collocation is very important to improve the readability of the design. When there is a title and a subtitle in a document, use two different fonts to complement each other to establish a sense of visual hierarchy. Under the condition of ensuring the overall design unity, the use of the second font must be equally eye-catching.
10. Learning typesetting measurement
Typesetting measurement is mainly used to calculate the width of text blocks. Layout measurement is particularly important in web design. Not all fonts are the same width, that is to say, when using different fonts in web design, we should consider that fonts should adapt to different space sizes.
The height of a character is called its "X coordinate". When choosing a font, make sure that they have the same "X coordinate". The width of the character is called "set width", which constitutes the whole font part, including the size of the space behind the font. "Point" is usually used to measure font size.
1 1. readability is preferred.
No matter how you design it, make sure that people can read your information easily. This means that in a dark background, using black characters is a big taboo. More importantly, avoid using small fonts on high-contrast images. You can make amazing design effects, but if your words are difficult to read, all your efforts will be in vain.
12. Choose the font color wisely
Color is one of the most powerful tools for designers. This requires you to carefully set a color scheme to complete the design.
When the font panel and color scheme are used together, the color theory is deeply studied to determine the correct color suitable for your own design style. For example, orange is usually considered as the color to increase appetite, which explains why orange is widely used in fast food design.
There are specific rules and guiding directions for color selection. Although breaking through the traditional thinking and trying many times can produce a unique and cool design style, it is necessary to ensure that the selection of font colors is not too scattered, which will make the information conveyed by the design very confusing.
13. Master the typesetting methods of "half-line text" and "overflow text"
Applying your design content to the next level is to identify and find out "half-line text" and "overflow text" For the typesetting design of "half-line text", it is part of the whole paragraph, but it has been moved to the next column. The problem of "overflow text" is similar to "half-line text", except that one word goes to the next paragraph. In any typesetting design, when the text is in the middle, "half-line text" and "overflow text" are inevitable, so you must know how to deal with these problems correctly.
There are several ways to manage "half-line text" and "overflow text". You can solve this problem by modifying the line length with the text editing tool in the design manual. You can also adjust the size of the text box or column to make the size of the surrounding border fit the typesetting design of "half-line text" and "overflow text".
14. Avoid stretching fonts
This is a very simple rule, but it is often ignored by many designers. Generally speaking, in the process of creating fonts, we need to consider the details (font shape and font size) with meticulous attitude. Stretching the font will make the whole design lose efficiency and value.
Usually, designers stretch fonts because they want them to be taller or wider. One way to prevent font distortion is that you can choose a higher or wider font from the constantly updated font website. Some fonts need to be paid, and some are free fonts.
15. Please remember that there is a space.
Cutting is a unique and valuable tool, which can make your design more unique. Clever use of blank space can produce some unique effects. It helps users pay more attention to a specific part. Blanking can give design a sense of breathing. The design module is more stable. It increases the complexity of the design and makes the design easier to be understood and accepted by users.
Although the blank space has not added any new elements, the blank space design can express many meanings. Suppose you are designing a poster for headphones to eliminate noise. You just need to present the headphones on the canvas, without any additional elements, and use the blank space to highlight the characteristics of the product. Leave blank to make headphones the only focus in the poster. More importantly, the addition of blank explains how headphones can eliminate external noise, because no other elements are added.
16. regard typesetting as art
Make up for the design defect that you don't consider the use of fonts in typesetting design. Carefully designed fonts have certain artistry and become one of the valuable elements in your design toolbox. This has gone beyond the meaning of pure text creation. It is an art form about font setting. In order to produce unique effects, consider how to use eye-catching fonts as design masterpieces.
In addition, don't be limited by the existing font combinations. Explore and expand your search skills to ensure that you can find the perfect font that meets the design requirements. Then, you can add swirls, textures, lines and other cool, weird or interesting fonts to improve the overall appearance of the work.
17. Don't follow suit.
Sometimes, design is like endless fashion trends and gimmicks. This trend is changing rapidly. Today, this trend should be widely welcomed; Tomorrow, it may be forgotten by people. Once the luster of fashion trends disappears, the related planning will quickly become obsolete and ineffective.
New design styles or methods will also be affected. Some designers often like to keep up with new design trends, which makes them very excited. New trends can be easily copied. Although the most popular design trends dominate the design circle, they are easy to disappear. The logo you just designed a year ago is boring and outdated when you look back today.
As mentioned above, you must be aware that font trends may affect the whole design. Collect those popular design works and study why they can become popular trends. Studying design trends means learning to analyze design elements. Try to adapt them to your design, but avoid adding any thoughtless trend elements.
Use the right tools.
Carpenters can't drive nails with a screwdriver. Similarly, designers must know what tools are suitable for this design task. More importantly, you must know what tools you should not touch. There are many font design softwares on the Internet that can help you choose the best tool for a specific design. The most popular is Adobe's software. Because Adobe's software is more expensive, we need to compare those that must be purchased with those that can be bypassed.
19. Observe grammar rules
Grammar can be a confusing and complicated design component, because there are many hidden rules that you may not know. Studying hard and finding out grammar rules can help you create a design with a professional appearance. You must pay special attention to three grammatical errors: double spaces, hyphens and dashes after punctuation marks.
There are many professional grammar structure design guides. Although most designers will think it looks trivial. But the correct grammatical structure is a subtle and powerful tool, which can raise your design to a new level, thus showing your attention to design details.
20. Looking for design inspiration
Like everything else in life, it takes a long way to build design inspiration. The best way is to learn how to create an effective and attractive typesetting design, especially to study the existing font illustrations. Find the effective part that attracts the user's attention.
You can find many articles about design inspiration on the Internet. But the internet is not the only place where you get inspiration. You can stimulate your enthusiasm by observing the surrounding environment. Try to find and analyze fonts and graphics, those that attract your attention and want you to participate in the game, etc.
Extra tip: practice, practice, practice again.
Improve your design skills through continuous practice. Mastering typesetting rules and criteria is the key to improve typesetting related design. Repeated practice of these rules can help you master the method easily. Only through practical training can you fully understand how each rule is used.
Remember, these rules are to help and guide you to produce a higher typesetting design. In the continuous work, you will find that your design works have broken one or more existing principles. Especially when you break boundaries and create amazing designs.
When you fully understand the design rules, you can break the existing rules. As long as these rules are not created at will, they can be ignored, but in order to achieve a clear goal of text typesetting design.
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