Name poster, which originated in Shanghai, is a common way of publicity. In the past, posters were used in plays, movies and other performances or ball games.
Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea". Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama.
Generally speaking, posters can be divided into the following categories according to their contents:
1, movie poster
This is a poster for the cinema to announce the title, time, place and content of the film. Some of these posters will be accompanied by simple posters to vividly draw the main characters in the film, so as to expand publicity.
2. Posters of acrobatics, sports competitions, etc.
This kind of poster is similar to a movie poster, and its content is a performance that the audience can enjoy personally. This kind of poster is generally very participatory. Posters are usually designed to be novel and attractive.
3. Academic report poster
These are posters of some academic activities. Generally posted in schools or related units. Academic posters are highly targeted.
What is illustration in the field of modern design, illustration design can be said to be the most expressive, which is closely related to painting art ... Many expressions of illustration art are based on painting. The marriage of art and painting makes the former make great progress in exploring the diversity of expression techniques and in the depth and breadth of design theme expression, showing more unique artistic charm and thus more expressive. In a sense, painting has become a basic discipline, and illustration has become an applied discipline. Throughout the history of illustration development, its application scope is constantly expanding. Especially today, with the rapid development of information, people's daily life is full of all kinds of commercial information, and illustration design has become an irreplaceable art form in the real society.
There are many forms of modern illustration, which can be classified by media or function. According to the classification of media, it is basically divided into two parts, namely print media and film and television media. Print media includes poster advertisement illustration, newspaper illustration, magazine book illustration, product packaging illustration, corporate image publicity material illustration, etc. Film and television media include movies, television and computer screens.
Poster advertising illustration: also known as poster, poster. In the era when advertisements mainly rely on printed media to transmit information, they can be said to be in a dominant position in advertisements. However, with the emergence of film and television media, its application scope has narrowed.
Newspapers: Newspapers are one of the best media for information transmission. It is the most popular, low cost, large circulation, wide spread, fast speed and short production cycle.
Magazine books: including the design of front cover and back cover and illustrations of words, are widely used in all kinds of books. Such as literature books, children's books, science and technology books, etc. This kind of illustration is gradually declining. In the future, it will still exist in a large number of electronic books and newspapers.
Product packaging illustration: product packaging makes illustration more widely used. Product packaging design includes three elements: logo, graphics and text. It has two missions: one is to introduce products, and the other is to establish brand image. The most prominent feature is that it is between plane and three-dimensional design.
Corporate image publicity materials: VI design of the enterprise. It is included in the basic system and application system of corporate image design.
Film and television in film and television media: point out the illustrations in movies and TV now. Generally, it appears in advertisements. Movie and TV illustrations also include computer screens. Now the computer screen has become the performance space of commercial illustration, and many graphic library animations, game programs and graphic tables have become a member of commercial illustration.
Illustration, also known as illustration, is a picture used to explain a paragraph of text.
Simply put, "illustration" is the picture inserted between words in newspapers, magazines, various publications or children's picture books that we usually read, collectively referred to as "illustration". Illustration, in Latin, means "light up". Reading words and thinking about meaning were originally used to increase the interest given by words in publications and make the words more vivid and vivid in readers' minds. In today's various publications, the importance of illustrations has far exceeded the foil position of "luminous words". It can not only highlight the theme, but also enhance artistic appeal.
Classification of illustrations
According to the current market positioning: vector fashion comics, young realism, the concept of illustration in Victoria, the United States and South Korea, etc.
Classification by production methods: hand-drawn, vector, commercial, cutting-edge (2D plane, UI design, 3D), pixel.
According to the illustration style, it is divided into Japanese cartoon illustration, European and American illustration, Hong Kong illustration, Korean game illustration, and Taiwan Province romance novel cover illustration. Because there are so many styles now, I just classify them simply.
In addition, there are many foreign styles, such as hand-folded paper, cloth pattern and various styles, which are neck and neck.
Scope of application of illustrated publications:
Illustrations used in book covers, inside pages, coats and catalogs.
Including illustrations used by newspapers, magazines and other editors.
Commercial publicity:
Advertising-including newspaper advertisements, magazine advertisements, signboards, posters, leaflets and illustrations used in TV advertisements;
Business image design: product logo, corporate image (mascot);
Commodity packaging design;
Illustrations-consumer guides, product descriptions, brochures, charts and catalogues
Video multimedia:
The role and environmental art setting or interface design in film and television dramas, commercials, games, networks, etc.
Anything used for "explanation" can be counted as the category of illustration. Anyway, I just went to the book fair today, because the illustration major just started this year. I saw a new definition in their textbooks (go to the book market to find the definition in the industry). In our daily life, people often need to express their ideas to each other or tell others what you think. At this time, in addition to using "language" or "words" to express, there is another way: "pictures".
How to Make Posters _ How to Make Poster Pictures Part I structure sketch, Light and Shadow Sketch, Sketch, Design Sketch and Outdoor Sketch.
Color principle, color collocation, design color, tone draft training, color long-term operation
The second part is PhotoshopCS2:Photoshop operation basis, image optimization processing, classic example analysis and production.
Illustrator 2: advertising signboard making, light box advertising, clothing advertising design, corporate logo design, business card design.
IndesignCS2: professional typesetting tools, printing related knowledge, advanced typesetting skills of books and newspapers.
Acrobat7.0: a professional electronic document tool, which can realize the conversion between any documents and the generation and conversion of PDF documents.
Coreldraw 13: Packaging box design, production of leaflets, posters and business cards, design of products and commercial advertisements and business cards.
The third part is Photoshop Advanced: explaining the application of poster design, packaging box design, CI design, product advertising design and post-processing.
Advanced illustration: advertising illustration production, vector description, role mapping production, advertising creative draft, prepress production skills, etc.
The fourth part. 0: Web page layout and production; Introduction to html & CSS; Website management and maintenance, uploading and downloading; case analysis
Flash8.0: art design, web page color matching; Production of CI, LOGO and banner; Common Web Animation and Web Layout
Fireworks8.0: design and analysis of classic web animation, advertisements, headlines and greeting cards; Brief introduction of MTV production and interactive website
The fifth part is plane composition, three-dimensional composition, color composition, color design, font design, layout design, plane creativity and poster design.
The sixth part is advertising design (CI planning), VI design, printing design, packaging design, book binding design, visual guidance design, TV advertising script design and software integration.
Engaged in graphic design, photoshop, Coreldraw, Illustraor must be mastered. These three softwares can be mastered by self-study, downloading tutorials and making examples by yourself. The basic graphic design is Photoshop and Coreldraw. To be a designer, you must learn Photoshop, Illustrator and IndesignAcrobat. Photoshop, Illustrator, PageMaker, Freehand, CorelDraw and other design software commonly used by advertising companies.
1. Logo design (logo design, trademark design)
2.CIS design and VI design (enterprise identification system design)
3. Advertising design, advertising creative design
4. Poster design and DM design (flyer design)
5. Sample design, brochure design and photo album design.
6. Loushu design and annual report design
7. Assembly design
8. Book illustration, greeting card design and invitation card design.
9. Layout of newspapers and magazines
10. Various printed matter designs, etc.
Common graphic design software
Graphic design software has always been a hot field of application, which is divided into two parts: image drawing and image processing, such as modeling drawing software, rendering software, image processing software, prepress assembly software and so on. Here is a brief introduction to some commonly used software in this area:
1、AutoCAD
AutoCAD is a well-known graphic design software, which first appeared at the Comdex conference in 1982. Because of its excellent performance, AutoCAD is known as a general computer-aided design software, which is widely used in many graphic and three-dimensional design fields such as architecture, electronics, machinery, advertising, decoration, clothing and so on. At present, it has become the de facto drawing standard and the most occupied CAD software in the field of engineering drawing, and it can also be seen everywhere in the domestic market. At present, AutoCAD can be used on multiple platforms, such as 12.0 version of DOS platform, 14/2000/2002/2004/2005 version of Windows platform and UNIX version of workstation.
AutoCAD is extremely open and extensible, and the software provides powerful secondary development means, such as Visuallisp, C, ARX, Microsoft Visual Basic for Application (VBA) and so on. , so that AutoCAD users can use other third parties to greatly expand the functions of the software and develop new functions.
2、3DStudioMax
Making three-dimensional animation is a wide-ranging topic. To some extent, the creation of three-dimensional animation is somewhat similar to the use of sculpture, photography, set design and stage lighting. As a professional work, there are at least three steps: modeling, animation and drawing. In the era of DOS operating system dominating the world, 3D animation design is still far away from ordinary users. 3DStudio is one of the few 3D software that can run stably under DOS. After Windows replaced DOS as the mainstream operating system of desktop PC, Autodesk Company lost no time in launching 3DStudioMax (commonly known as "3DSMax"). With the rapid development of computer hardware, it is no longer just a dream to make 3D animation on personal computers.
3DStudioMax is the most widely used 3D modeling, animation and rendering software on PC platform at present, which is widely used in animation fields such as advertising, game design, film and television post-production. The latest version integrates many professional tools or plug-ins that used to be used only in movies, games and 3D design.
CorelDraw
CorelDraw is a graphic design software introduced by Corel company, which integrates vector graphic design, printing and typesetting, text editing and high-quality graphic output. CorelDRAW is deeply loved by graphic designers. At present, CorelDRAW is widely used in advertising production, book publishing and other aspects. Software with similar functions are Illustrator and Freehand.
The latest version of CorelDRAWGraphicsSuite can provide users with powerful tools to save time by reducing some clicks and steps in work. It also integrates three graphic programs, some general tools and public programs. The new kit includes CorelDRAW 12 for illustration, page layout and vector drawing, and CorelPHOTO-PAINT 12 for professional digital imaging and creating moving graphics.
4、AdobePhotoshop
This software of Adobe Company in the United States has always been a giant in the field of image processing, and has been widely used in publishing and printing, advertising design, artistic creativity, image editing and other fields. The latest version breaks through the limitation that Photoshop products pay more attention to graphic design in the past, and greatly strengthens and breaks through the support function of digital darkroom. For example, the repair brush can easily eliminate dust, scratches, spots, wrinkles and so on in the picture. But also can keep the shadow, illumination, texture and other effects in the image at the same time. Innovative functions enable users to design faster, improve image quality and manage files with professional efficiency.
However, in order to prevent piracy, PhotoshopCS has added a controversial activation technology similar to WindowsXP. Users can only use it normally after online activation, otherwise they can only use it for two days.
5, unarmed
Freehand is a convenient vector drawing software, which can meet the needs of users at different application levels. It is listed as "Three Musketeers of Web Making" together with Flash of Macromedia. It can provide all the tools needed for the perfect transition from design concept to design, production and release in a simplified graphic creation environment, all of which are completed in the same operating platform. Its greatest advantage is that it can give full play to people's imagination and always put creativity first.
6、AdobeIllustratorCS
Adobe Illustrator V11is a powerful and perfect drawing software package, specially designed for output and web page making. This professional drawing assembly has become a powerful vector drawing tool, complete PostScript output, and closely integrated with Photoshop or other Adobe family software. With breakthrough, creative options and powerful tools, the software can efficiently publish works of art on the Internet, printed matter or anywhere, and define the future of vector graphics. Version 10 has added new drawing and automation advantages, such as arc, rectangular grid and polar grid tools. Increase the flexibility of editing and logo (editing a copy of the main object or image). You can use brushes and other creative tools on the toolbar, such as merging and data-driven coordinates, to help you build templates that link to the database. The new Illustrator also provides more network production functions, including image cropping and support for SVG enhancement.
7. Maya
Maya is the world's top three-dimensional animation software produced by Autodesk Company in the United States, and its application objects are professional film and television advertisements, character animation, movie stunts and so on. Maya has perfect functions, flexible work, easy to learn and use, high production efficiency and strong realistic rendering. It is a high-end production software of movie level. Expensive and famous, it is a tool that producers dream of. Mastering Maya will greatly improve the production efficiency and quality, adjust the simulated character animation, render the real effect like a movie, and move towards the world's top animators.
Maya integrates the most advanced animation and digital special effects technology of Alias/Wavefront. It not only includes the functions of general three-dimensional and visual effects, but also combines the most advanced modeling, digital cloth simulation, hair rendering and motion matching technology. Maya can run on WindowsNI and SGIIRIX operating systems. Maya is the preferred solution among the tools used for digital and 3D production in the current market.
8. AdobePremiere, a nonlinear editing software
A commonly used video editing software, introduced by Adobe. Now the commonly used versions are 6.5, Pro 1.5, 2.0 and so on. It is a software with good editing quality and compatibility, and can be used together with other softwares introduced by adobe. At present, the software is widely used in advertising production and TV program production. Its latest version is AdobePremiereProCS4. .
9. Page Builder
PageMaker was launched in 1985 by Als, one of the companies that founded the concept of desktop publishing, and was acquired by Adobe in 1994 when it was upgraded to version 5.0.
PageMaker provides a complete set of tools to produce professional and high-quality publications. Its stability, high quality and changeable functions are especially favored by users. In addition, some new functions added in version 6.5 enable us to publish our works in a diversified and productive way through printing or the Internet. In addition, in version 6.5, there are quite a few new functions available for AdobePhotoshop5.0. PageMaker is just like AdobePhotoshop, Adobe Illustrator and other Adobe products in interface and use, which makes it easier for us to use Adobe products. The most important point is that in PageMaker's publications, the way to put pictures is the best. Through the link of drawings, the clarity of printing can be guaranteed, which is particularly important in color printing.
Finally, the most important thing about graphic design is that creative software is just a tool to realize your ideas.