Whether it is an article or a short video, the title copy and thumbnail are the first attraction. In addition, whether the beginning is well written will affect whether the reader will read your content and finish it.
For a good article, senior media people need to use a variety of techniques to maintain readers' interest. Today we will share with you three ways to start an article summarized by senior media people.
1. Start with the characters
Starting with the characters is a common opening technique used by most popular articles. Generally speaking, the character you want to write about must be the entry point for the issue or theme you want to explore, so that after a few paragraphs of description, the reader can gradually understand why you spend so much ink on this character, layer by layer. Attract and dispel confusion.
2. Start with action
If an article starts with a character performing a certain action, it will attract readers to pay attention to the subsequent behavior of the character. Therefore, in long-form writing, follow modern People's psychology of reading requires speeding up the pace of the story. Start writing from the action. This action can be a gradual conversation between the characters, or it can be some kind of memory or something being executed. It must be able to resonate with the target readers and empathize with them
3. Start with the question
By using this opening method, you need to make sure that the central issue around your article is attractive enough and can make readers agree or disagree, that is, public opinion, thus driving readers to continue reading. Find answers. Questions are often the core of creation. Whether an article starts with characters or actions, it will often make readers have questions first, so sometimes directly raising questions is a more direct way to attract people.
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