Define brand: define the core value, target audience and positioning of the brand.
Brand naming: choose a name that can represent the brand characteristics and has high recognition.
Design brand logo: design a logo that can be remembered and recognized by people through elements such as graphics, colors and fonts.
Develop a visual identification system: develop the visual performance specifications of the brand in various media and occasions, including Logo usage specifications, color usage specifications, font usage specifications, etc.
Formulate the application specifications of logo: Determine the application specifications of logo in various media, such as advertisements, product packaging, websites, social media, etc.
Establish brand voice: formulate brand language style, including advertising language, advertising copy, customer service language, etc.
Brand image construction: according to the brand positioning and target audience, shape the image and personality of the brand in the hearts of consumers, including brand stories and image publicity.
Brand management: manage and maintain the brand in all directions to ensure the consistency and continuity of the brand image.