Channel is actually a very general concept. Channel actually refers to the channel that can bring sales and income. The first thing a novice needs to do is to analyze how many ways can work in your market. When you find your way, you will be diligent, keep running and keep negotiating. Impress him with your sincerity and the profit of the product, and finally maintain it regularly and let him follow you.
What is the job of recruiting channel specialists?
Hello, my friend!
The main job of the recruitment channel specialist is to be responsible for the recruitment management of industries, enterprises or departments.
Is it better to be a foreign trade salesman or a channel specialist?
Channel specialists need to go to designated areas to find some industry agents related to their own products and establish such communication and agency relationships. Channel specialist generally refers to the liaison of agents or large direct customers, and also belongs to the category of generalized sales. And foreign trade salesman is sales. I feel that foreign trade salesmen have learned a lot, and their comprehensive quality and requirements are higher than those of channel specialists. After doing it well, foreign trade salesmen can start a new stove by themselves, and it is not bad to open a foreign trade company or SOHO. The channel specialist can be an agent familiar with the field. Which is better, please choose one that is beneficial to you according to your own conditions and connections. Either way, as long as you work hard, there is a lot of room for development. I hope to adopt. PS I am engaged in foreign trade, welcome to communicate if you have any questions.
What is a channel specialist? What do they do? What about the channel?
Sales channel is one of the most important assets of an enterprise, and it is also the most changeable asset. It is the path taken by enterprises in the process of delivering products to consumers. This path includes sales organizations, agents, distributors and retail stores set up by enterprises themselves. For products, it is not to multiply the products themselves, but to increase the added value of products through services; For enterprises, sales channels play the role of logistics, capital flow, information flow and business flow, and complete tasks that manufacturers are difficult to complete. Enterprises with different industries, different products, different scales and different stages of development have different forms of sales channels, and most sales channels go through these two links from dealers to retail stores. In order to meet the needs of retail stores and maximize their own profits, few dealers only represent one product, but have their own product portfolio.
In the past two years, super terminals represented by Beijing Gome, Shandong Sanlian and Nanjing Suning have surfaced and even openly challenged industrial enterprises. Some home appliance enterprises have to produce according to the orders of super terminals, which is an irresistible historical trend. Although HyperTerminal is the object that enterprises pay attention to, in actual marketing, domestic enterprises mainly face problems at the dealer level. Dealers sell more than one product. Enterprises hope that dealers will invest capital, personnel, network and other resources to expand local market share and increase the driving force of products in the local area. Some enterprises want to control their distributors in some way and form a strategic alliance with distributors for common development. Some enterprises even form joint ventures with distributors.
We know that dealers guard a market, have sufficient social relations, have a perfect sales network and have a market-tested sales team. His short-term interest is making money, his long-term interest is development, and his goals are different from those of manufacturers. So what means do enterprises rely on to "control" dealers? The following five methods may give you an answer.
First, visual control:
As mentioned in the fifth discipline, corporate vision is the primary task of business leaders. An enterprise without vision is an enterprise without soul, an enterprise that can only make money, and an enterprise that has no future. Although the quality of domestic distributors is generally low, it is normal not to have their own long-term planning, but manufacturers must have their own long-term planning. Because every business should consider the development of the last home, the market opportunities are limited. I mainly do the distribution of products of company A, that is to say, I probably gave up the distribution of similar products of company B ... If there are problems in the operation of company A after a few years, and company B is booming. Then the banker chose to go home and paid a huge opportunity cost.
Based on this consideration of dealers, on the one hand, enterprises should use market performance to prove their Excellence, on the other hand, enterprises should constantly describe their bright prospects to dealers, which is what we call "spitting birds." The distributor has recognized your company's concept, the development strategy of the enterprise and the main leaders of the company. Even if the temporary policy is inappropriate and the temporary products have problems, the dealers will not care. Specific practices are as follows:
1. Senior management patrol visit: directly let the senior management communicate with the dealers, and let them establish personal contact. By conveying the development concept and looking forward to the development prospect of the enterprise through senior leaders, such measures can make dealers know more about the present situation and future development of the enterprise.
2. Internal publications of the enterprise office: regularly publish speeches of enterprise leaders and local market conditions. It is best to set up a dealer column, so that the opinions and suggestions of dealers become part of the publication. Send publications to distributors regularly.
3. Dealer meeting: The company holds regular dealer meetings to praise and encourage dealers with good performance. The introduction of company policies requires a dealer discussion meeting in advance. In this way, dealers have a sense of participation as a member of the enterprise, and feel that they are part of the enterprise, and their own development is inseparable from the development of the enterprise.
Second, brand control:
Modern commercial society is a society with homogeneous products, and the only feature that often distinguishes products is brand. Brand is the most important asset of many enterprises, so the boss of Coca-Cola Company dares to say: Burn all my factories, as long as I get the brand of Coca-Cola, I will still achieve today's scale. Some brands, such as McDonald's, Pepsi-Cola and MTV, have separated from products and become a culture, a value and a religion.
Standing in the passage ......
What does a channel clerk do?
Channel clerk
Like the canal, a salesman who can sell the products of an enterprise is called a channel clerk.
Emkt/ ... four
Job responsibilities:
1. Visit the market, carry out promotional activities, achieve promotional objectives, and complete the company's work tasks.
2. Manage and assist the promoters to carry out various promotional activities.
Job requirements:
1, bachelor degree or above, familiar with business; Have promotion experience and good performance record;
2. Strong communication skills, good appearance, quick thinking and good negotiation skills;
3. Strong enterprising spirit, hard-working and pioneering spirit;
4. Love market development and have certain customer resources;
5, familiar with the terrain and road conditions.
What does a telephone channel specialist do?
The post responsibilities of the telephone channel specialist are as follows, which refers to the use of telephone to complete the development of channel cooperative distributors:
1, responsible for the sales channel work of the channel department, good at dealing with dealers, maintaining customers and determined to stick to it;
2, under the leadership and supervision of the superior, regularly complete the quantitative work requirements, and gradually independently handle and solve work problems;
3. Explore and develop new channel cooperation distributors;
What does a telecom channel specialist do? Is the treatment good? 30 points
Simple, easy to learn and call. The treatment is ok.
What do channel personnel mainly do?
There are two types of sales expansion of general enterprises:
Regional expansion
Channel expansion
If the landlord's channel sales staff, it means that your company is divided into sales management models by channels.
Like Procter & Gamble in the United States, the expansion pattern is also channels, not by region, and the deepest wisdom of channel specialists is to understand the connectivity and differences between channels, and understanding the differences between channels is the most important wisdom for enterprise development. Therefore, it is suggested that the landlord must know in the shortest possible time where the market points of channel differences are and why there are such differences. As long as he knows "why", the landlord can understand what the channel splitting principle of your company is, thus making his sales more targeted and the market target more clear.
I hope it will help the landlord.
What's the income of being a real estate channel specialist?
This job is very good,
High income,
Around 8000 years,
Worth doing!