I have been selling books for five years and have been selling books on WeChat. There is no online store, which always makes me feel very sorry, especially when I hear that there are many good businesses doing online stores, my heart is always itchy. Just for a while, my business suffered some setbacks and I didn't want to do wholesale. I want to be an online shop and sell products directly to consumers, so that the profit space will be larger.
I only record my mental journey here, and there must be many decision-making mistakes.
When I didn't enter the online store, I also saw that a book had a profit of several dollars. I was dumbfounded when I entered! At first there was a profit of one or two yuan, but later it was found that the price was much lower than mine. For example, the purchase price of a book is five yuan. I think I have found a publishing house, and the purchase price is already the lowest. Unexpectedly, I sold 10 yuan. They sell 6.5 yuan. I wonder how they did it. There are 2.5 copies, and there are 1.5 copies. I am very confused. What's the price of this book? Even the courier fee is not enough. Where's the packing bag? I really don't understand? It's late.
First of all, when I first bought a lot of products. I once worked as an Alibaba online shop. Therefore, I still know a little about artists making drawings and putting products on shelves, which are not difficult for me. What I want is, first of all, I have relatively low-priced goods, and I know a lot about book products. Things in many products are cheap, and it is said that many products have a large flow, so I will seize the mainstream and do it. Reduce the price, work hard for a while, and it will get up.
So I set the price at the cost plus one yuan, but there was no sales. At this time, someone called me and said to help me make an online shop, free of charge. Just open an online shop and give them a commission. I don't think it will cost much. Just try it. At first, they helped me choose products. They said, what products are selling well in Pinduoduo at present? I chose two products, one is five books that have benefited me for a lifetime, and the other is a good mother series. I trust them very much. The good mother series books are in a mess, and some products are out of stock at all, not the products I mentioned. The customer bought it, and I have to explain it to them diplomatically. Fortunately, most customers are not opposed to changing books.
In the next few days, I will brush the bill. It was bought by the head of the regiment. The unit price of a book is 10 yuan. There are three yuan for the head, two yuan for the hand brush, several yuan for the freight and the packing bag. I only charge one or two yuan for a book, which is not enough at all. I am too poor. I don't think so. I'll brush it for two days. How much will you lose if you build this store? Discuss with the operating company, let's call it an operating company. It feels like a fraud company. Later, I swiped the cheap bill, and it swiped quickly! In a short time, dozens of orders were finished. I spent more than 1000 bills these days, and my little 10 thousand yuan is gone. I want to stop at this time. That's not how this business works. The more you think about it, the more wrong it is. I can't do business like this. Nobody told me what happened. It's just an intuition. I said don't brush me, don't brush any of them. The sales of goods are there, but they are not well received. At first, they explained that they had not received the goods, and the praise would not come out. I said wait until the praise comes out. Without a good comment, what's the use of me brushing him? Don't online shop customers all look at evaluations?
What's next? The operating company naturally does not cooperate. Stop brushing and advertise! Online stores always have to go on. So he listened to the class, listened to the class again and again, made detailed maps while listening, and put in various advertisements. It is said that their advertising fees are all 0. 1 yuan and 0.2 yuan. Why do I invest in 0.7 yuan, 0.8 yuan, 1.5 yuan? Think about these few cents. It's nothing. Just vote. As a result, one day I voted for 100, and then one day I voted for 200 yuan or even 300 yuan. As a result, it is amazing that in order to sell a set of books, the advertising fee I spent turned out to be 64 yuan, and the books were sold in 30 yuan. This is operable.
There is another one that I can't figure out now: What is Pinduoduo algorithm? I have a set of books, single item 9.8 yuan. It is said that if Pinduoduo wants to sell a lot, it must go to activities and resources. I finally got the qualification of the resource post, so I went to participate in the activity. The system suggested that if you go to the resource post, this set of books should be reduced to 4.5. At that time, I was too eager for success. Let's go, 4.5 is 4.5 books, and it's only a few dollars to send a book. But the sales volume is still very small. One or two orders a day. Later, the resource activity ended and the price returned. Later, for a while, I didn't know the reason at all, so I automatically joined an activity, and the price became 1.5. The purchase price of books is still a few dollars, and the postage and packaging fees are even more expensive. Only a few copies are sold in this way. I want to reduce the inventory, but I still can't, saying that I am in a resource position and can't reduce the inventory. I'm smart this time. I can't lose money like this. I found a relative and bought it all at once. It's over. One book is better than the other, which can sell me to death. I can find a relative to buy such a book, and a single one is enough. In the future, if the price is too low, I won't go. The lesson of blood.
What other operations are there? Tencent has classes all day, qq group lectures, and the hype, how many orders can be sold in a day, just pay thousands of dollars for tuition, and how many orders are guaranteed to take you to sell? This time, I also learned to be smart. I inquired about the old-timers who do online shops, and they all said they were liars. I didn't pay the tuition. After listening to several free classes, I made a clear statement. Actually, it didn't work at all.
After all this, I don't want to invest. What if you have no strength at all? Once, Pinduoduo stopped, and sold a single order every three to five days, but there was still no sales.
Later, I thought, since the store was opened, I might as well buy some products. Anyway, I sell a lot of books. Be a Buddha seller. So I lit a lamp to burn oil, made a detailed picture and found several hot-selling products. After all, I have been doing books for several years and know the market. There are many pirated books in Pinduoduo, but there is no way to reduce the price. I don't compete with them. I only sell genuine products, and the price is only one or two yuan. Although it is very low, I don't lose money. This time, I didn't expect it to be sold one by one every day. More expensive than others. I explained it to my customers seriously, and they all agreed. My clients are real clients, and most of them don't comment. I sent too little, and the courier who could give me a discount didn't want to come to the door, so I went to the headquarters to deliver the goods. Although it costs one or two yuan a day, I also ride an electric car and run back and forth for more than 20 kilometers. Chatting with my colleague, he said that his product had been taken off the shelf, saying that he would be fined tens of thousands of dollars if he refused to sell it without official authorization. I was so scared that I quickly got off the shelf at night. At this time, Pinduo reminded me that several customers of your products have already received it. Are you sure you want to take it off the shelf? But think about it or take it off the shelf. What should I do if I am fined tens of thousands of yuan? At that time, it was no use begging grandpa to tell grandma.
I didn't expect it to be sold off the shelf, or one or two orders a day. One day, someone reminded me that I could go to an activity, which didn't reduce my price. So I will continue. I still have a little stock. If I don't sell it, it will expire next year. Dozens of books, that is, hundreds of dollars. I didn't expect that the sales volume was relatively large today, and it was sold out in one day. Two customers bought four sets each. It will take two or three days to wait for the next batch of goods. I want to reduce my inventory, but I still can't. I had to take it off the shelf, and the background prompt took one day to review.
I have been selling books in Pinduoduo for several months. Don't want to know more and more routines. Just want to be a simple person. I don't know what my future is like. Is it so difficult for business people to survive under siege