1. Provide high-quality content: ensure that the content of the official WeChat account is valuable, interesting, creative and relevant to the target audience. You can try to publish recipes, food evaluation, ingredients introduction, cooking skills and so on.
2. Interact with the audience: reply to comments and private letters, establish contact with the audience, and encourage content sharing. You can try to add interactive functions, such as question and answer, voting and so on, to the official WeChat account.