2. "Difficulties in Entrepreneurship" Ben Holovitz describes the difficulties that entrepreneurs need to face through the description of his own entrepreneurial experience, and summarizes the historical experience in entrepreneurial team management and enterprise management, which is of great reference significance to entrepreneurial CEO.
3, "Marketing, True Self-expression" Author: Wang Yu, a theoretical summary of domestic social marketing, through a large number of domestic and foreign cases, elaborated how to establish brand personality, continue to have emotional contact with customers, improve the success rate of enterprise marketing, while reducing marketing costs.
4. commercial times New Canvas mainly focuses on the methodology of how to build a business model of an enterprise, which has a strong theoretical guiding role in making a business plan and sorting out the business model of an enterprise.
5, "From 0 to 1" Author: peter thiel (co-founder of Paypal), when more and more enterprises start their businesses with imitation, marketing promotion and market occupation as the core, peter thiel and Musk tell you that technological innovation is meaningful progress, and creating a monopolistic business model is the long-term development of enterprises.