What are the characteristics of the brochure?

The design of corporate brochure (Book) aims to publicize the deep-seated spiritual concept of the enterprise and fully display the corporate image of the enterprise. Product brochure design is to introduce specific products to consumers rationally, objectively, comprehensively and accurately on the basis of fully understanding the corporate culture concept and corporate brand image strategy. Product brochure design is often an important part of enterprise terminal strategy, directly facing consumers and reaching the final target group. Brochure is the main tool for enterprises to introduce themselves to society and consumers.

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No matter what kind of brochure, there are some common features:

First of all, it is flexible and widely used. This has two meanings. The universality of the scope of use means that any social organization, whether it is a for-profit bank or a non-profit organization, can use it. The content is not only extensive, but also enterprises can choose according to their own needs, not limited by the gatekeepers of mass media.

Secondly, the content is systematic and targeted. The content in the brochure is the need of enterprise marketing strategy, which systematically introduces the products, functions, technical level, enterprise values and various contributions made by the enterprise to society.

Third, the price is low and the printing is exquisite. Brochure design is different from other typesetting designs, which requires delicate vision and high grade. In typesetting design, we should pay special attention to the overall layout, and the characters, pictures and subtitles of Unicom's inner pages should have their own characteristics. Often two pages of visual space * * * are a whole, without boundaries, consistent and echoing each other.

Finally, brochure printing and post-press processing methods are diversified. In recent years, with the progress of printing technology, brochures can be printed in many ways.