1. Not in the category controlled by Tmall?
Such as health products, virtual products, OTC family planning products, adult products, sex toys, books/magazines/newspapers, music/movies/stars/videos, ladies' underwear/men's underwear/household clothes, kitchens/cookers > > knives, aquatic products, raw meat, leisure life, detergents/sanitary napkins/paper/aromatherapy, medical treatment.
* Note: If the first-level category does not support opening, it does not support entering the first-level category.
Important reminder: If it is a category restricted by live broadcast, other businesses have the right to live broadcast, which means that it is invited by the store.
Invited stores are generally well-known brands, and the comprehensive store data is good, so it is possible to be invited; If you meet the requirements of the invitation, a staff member will contact you actively.
If you haven't received the contact from Xiao Er, it means that you are not qualified for the time being. I suggest you do more work to enhance brand awareness and integrate store data, which is what you need to do every day.
2. The live broadcast of merchant account is not allowed to violate the rules.
If the live broadcast hangs up: it means that the anchor is not in front of the camera, or there is no effective interaction with consumers, or the screen is black, and the time exceeds 15 minutes. During the live broadcast, the anchor is changed, and the account information of other platforms or communication software is publicized in any form. During the live broadcast, the anchor actively or passively provides offline contact information (such as WeChat, QR code and telephone). ).
3. Live tips
If you are prompted that you can't check out, it means that your store's comprehensive competitiveness is insufficient, indicating that your store's comprehensive data does not meet the requirements of live broadcast and cannot be opened at present.
It is suggested that you improve the comprehensive data of the store, including but not limited to the following data: dsr dynamic score of the store, quality refund, refund dispute rate, consumer evaluation, false transactions, store violations, etc.
The best way to prepare for live broadcast is to have a computer (live broadcast), a mobile phone to watch news, or two mobile phones.
Secondly, this hardware configuration needs to be prepared. Then the venue, choose the best clean and tidy or well-lit distinctive place, etc. In short, give the audience a better visual experience.
There are also fill lights, mobile phone stands, cameras, or some more advanced equipment that needs sound cards, ptz, etc., which are prepared according to the actual situation.
The key to the presentation of the anchor is people. The product can't speak, but a good anchor can speak for the product and make it vivid and moving.
The live content needs to be summarized. You can watch the live broadcast of similar shops or other platforms. Live broadcast is a process of displaying content, how to attract customers with rich and interesting content, make customers pay attention, like, pay the bill and become fans. It took us a lot of time and energy to sum up this research.
The setting of the live background is simply that the live broadcast process is to set the preview first, and then start the live broadcast at 8 o'clock. Before the live broadcast, you can cooperate with our other channel entrances for drainage promotion.
1. Create a live preview in the live background after obtaining the live broadcast right.
2. Fill in the information of the live broadcast room as required.
Including the time (from what time to what time), pictures can be uploaded as posters. The content depends on the situation. After the poster is finished, the live poster will be displayed on the homepage of the store.
3. You can select the classification of real-time content in the tab.
Please choose correctly according to your own content.
Step 4 hang the baby
This direct copy baby link can be selected. Note that when you choose live room activities at the top, you can only hang new products if you choose new products. Generally, you can choose any baby in the whole store by choosing daily live broadcast.
After the baby is selected, each baby will correspond to a number. You can show the customer the baby's number according to the number during the live broadcast.
When the anchor interacts with the audience, he can mark the physical product, so that he can know what the product is and show it to the customer when he wants to see it. The content is generally appearance, performance, details, highlights and so on.
Start setting the live broadcast in the live broadcast room at 05. The anchor can start live broadcast through PC or APP Taobao anchor.
Click the central control settings to make detailed settings for the preview live room.
After coming in, you can download the PC or APP needed for live broadcast in the settings. It depends on whether the anchor broadcasts live on the computer or on the mobile phone.
You can also edit hanging babies in the background. Is to hang which baby is ready, and then see which baby corresponds to the number plate.
Clicking on the baby will pop up the operation interface for hanging the baby.
The promotion of 06 live broadcast room can be drained, so it is recommended to promote drainage with super recommendation. Operating the through train, the principle of drilling and exhibition is similar, so I won't say much.
Live broadcast can be said that getting started is not difficult, and everyone can learn. I hope today's content will help you, and you are welcome to continue to pay attention!