Font design is a font modified and changed on the basis of standard artistic characters.
Creative fonts get rid of the shackles of original fonts and strokes to some extent. According to the content of the text, they give full play to their imagination, reorganize the structure artistically, recreate the style and enhance the charm of the text.
Font design principles
Readability.
Readability is the basic premise of font change. Whether it is a good idea or a beautiful design, it will destroy the function of text transmission and make font design meaningless.
Font design should pay attention to the thickness of strokes, the spacing between words, the spacing between words, the distribution of stroke structure and the clarity of the overall effect of words.
Decorative.
Beauty is irresistible. The design of fonts is based on readability, and what should be pursued is the beauty of fonts.
The aesthetics of the overall modeling of characters includes the balance of shelf structure, the arrangement of chapters and white background, and the handling of characters and brushstrokes has decorative aesthetic feeling, which needs to attract the attention of the audience.
Accuracy.
When you creatively change the font, you should properly express the content of the text.
The form of creation must conform to the connotation of words, and on the basis of correctly reflecting the meaning and meaning of words, exert imagination and create style.
originality
The design of creative fonts aims at innovation, and the unique style of fonts is impressive, which helps to reflect the communication function of fonts.
Fashion sense.
Font creativity should keep pace with the times, keep up with the times, keep up with the trend, and achieve the highest goal of creative fonts.
Font design creativity
Font.
Text has a basic shape, but when designing fonts, please start from the point of view of destroying the shape of fonts.
Chinese characters are square characters, characterized by founder. When writing standard calligraphy, we also use squares to regulate its size, requiring uniformity and neatness.
When making changes to the text, we should first consider breaking the rules of the shape of the text and seeking changes.
Square can be stretched, flattened and tilted; According to the shapes of polygons, ellipses, abnormities and objects, the characters are adapted to the shapes, and ideas are put forward through the changes of glyphs.
journey
Chinese characters are composed of strokes, and the strokes of Chinese characters have their own rules.
For example, Chinese characters are split, typed, dotted and horizontal; Latin angle, aspect ratio, slope, decorative angle.
Song, bold, Bodney, Herveka, etc. There are rules according to different fonts.
Creative fonts can start with strokes, change the unified rules of strokes, and create a new stroke style that conforms to the connotation of words.
Structure.
Form the interpenetration of characters, the horizontal and vertical proportion, the distribution of strokes and blanks, and the structure of characters. Different fonts have their own writing norms.
For example: Chinese characters go up first, then down, then left and then right, first the main pen, then the auxiliary pen; Latin is case-sensitive, and the arrangement of words also requires line spacing.
We can consciously break these norms and make part of the structure of the text exaggerated and deformed. For example, through enlargement, reduction, displacement and deformation, the original center of gravity of characters is changed, the writing order and connection relationship of characters and strokes are changed, and new forms are created, so that the composition is more compact, the font is more unique and the purpose is reduced.
Representation of font design
Logo font.
Modern information society pursues efficiency and attaches importance to timeliness.
Logo font design uses highly simplified images to express meaning. Point, rich in content, strong visual image.
Decorative fonts.
Creative fonts with decorative techniques are often vivid and symbolic.
This font follows the basic structure of characters, artistically processes the characters through appropriate images, and then combines the strokes and structure of the font through images, thus vividly expressing the meaning of characters.
General performance methods are as follows
Add a representative image to the strokes of the part with font.
Replace strokes with fonts or with specific images.
Replace all strokes with schematic diagrams. In other words, fonts are made up of images.
Design words as images expressed by the content or images related to the content.
Font with connected strokes.
This creative font is characterized by the organic connection between strokes. When making changes, the original text structure is often broken according to the characteristics of the position, shape and direction of the strokes in these fonts, and the strokes are skillfully connected, supplemented by the exaggeration of local strokes, making the fonts more vivid and interesting.
Select the strokes that can be connected or used, and conceive according to the content and characteristics of the text to form a font with long or short strokes, large or small fonts, symmetrical balance, unified contrast and beautiful rhythm.
The font of the auxiliary background.
The design of these fonts focuses on modifying the background parts other than the strokes of the fonts, such as adding lines, color blocks, images, textures or patterns around or behind the text to form an environment atmosphere that matches the text content, set off the text and highlight the text content.
Draw fonts.
On the basis of changing the strokes of the text structure, various decorative changes are made to the strokes and internal strokes of the font itself.
The application of point, line and surface can be divided into three stages: black, white and gray, and strokes can also be decorated with simple images and patterns.
This method is easy to master this font, lively and suitable for a relaxed and happy environment.
Content words and empty words.
This kind of creative font often outlines the outline of the font with lines and leaves blank in the middle.
This method is suitable for many fonts, and new fonts will be derived during use.
Like the common "colorful clouds" (hollow characters) and "amber characters" (solid characters), it is an interesting font composed of a pair of black and white inverted characters.
You can also change the style of blank text to create a unique hollow effect.
Border character.
Aspect can only use the outline of the text to express the text, showing a unique face.
Character wireframes can be represented by single-layer lines, multi-layer lines, partial entity types and partial wireframe combinations.
The outline of each pen in the font is in a unified direction, and parallel lines with the corresponding length of the pen are drawn as decoration to achieve the effect of highlighting the paper and having a three-dimensional effect.
On the contrary, by adding the above decorative lines inside the font, it can bring a concave-convex feeling to the text itself.
Overlap, light and shadow.
Such a font will make the strokes of words overlap each other, or make words overlap each other.
Usually, the front row and the back row overlap, and the secondary row and the main row overlap or overlap each other.
Light and shadow fonts imitate the effects of fonts in the spatial environment on a two-dimensional plane, such as the light-receiving effect of embossed fonts and the light-receiving effect of metal and glass texture fonts.
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