The visual identification of corporate image is to transform the non-visual content of CI into static visual identification symbols, which are directly spread at the widest level in extremely rich and diverse application forms. Scientific design and good visual recognition are the quick ways to spread business ideas, establish corporate visibility and shape corporate image.
Extended data:
The basic elements system of enterprise VI design strictly stipulates signs, Chinese and English characters, standard colors, enterprise logo patterns and their combination forms, which fundamentally standardizes the basic visual elements of enterprises.
The basic element system is the core part of corporate image, which includes: corporate name, corporate logo, corporate standard characters, standard colors, symbolic patterns, combined applications and corporate slogans.
Enterprise logo is the logo and identification symbol of a specific enterprise, and it is the core foundation of CIS design system. Corporate logo is to convey information such as the concept, content and product characteristics of the enterprise through simple modeling and vivid image.
Sogou encyclopedia-enterprise logo ink draft is the black and white legend specification of enterprise logo.
The ink draft of logo is to meet the needs of media release, so as to ensure that the corporate logo conveys a standardized, rigorous and unified visual image in the external image.
I. Scope of use of marked ink draft:
Logo ink manuscript is mainly used in the environment where black and white printing must be used, including monochrome printing environment such as newspaper advertisements and magazine advertisements, as well as the creative needs of advertisements. It is also suitable for special processes such as hot stamping, embossing and laminating.
Second, the use of marked ink draft requirements:
1. When using marking ink, the background color must be white or other low-purity light color;
2. The color value of marking ink draft is K 100, which must be implemented in accordance with this specification. Make the logo clearer. Very suitable for printing.