Enterprise strategy is endless, for example, informatization is a brand-new strategy. Although there are many kinds of enterprise strategies, their basic attributes are the same. They are all strategies aimed at enterprises, and they are all strategies aimed at the integrity, long-term and basic problems of enterprises.
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type
The strategic types of enterprises include: development strategy, stability strategy, contraction strategy, merger and acquisition strategy, cost leadership strategy, differentiation strategy and centralization strategy.
Development strategies include integration strategy, diversification strategy and intensive growth strategy.
Integration strategy includes vertical integration strategy and horizontal integration strategy. Getting ownership of dealers or retailers or strengthening control over them is called forward integration. Getting ownership of suppliers or strengthening control over suppliers is called backward integration.
It is called horizontal integration to obtain the ownership of enterprises that produce similar products with themselves or to strengthen control over them. Horizontal integration can be achieved in the following ways: purchase, merger and association.
The types of diversification strategies include concentric diversification and centrifugal diversification. Concentric diversification, also known as related diversification, is a strategy to enter related industries on the basis of existing business. When enterprises have a strong competitive advantage in the industry, and the growth or attractiveness of the industry is gradually declining, it is more suitable to adopt a concentric diversification strategy.
Centrifugal diversification, also known as irrelevant diversification. The goal of centrifugal diversification is to balance cash flow or obtain new profit growth points from financial considerations.
Intensive growth strategy, also known as intensive growth strategy, means that enterprises increase the sales, profits and market share of existing products or businesses at a faster growth rate than in the past.
Including three types: market penetration strategy (enterprises take more active measures to expand the sales of existing products in the existing market, and teaching customers to use products is the best market penetration strategy at present), market development strategy and product development strategy.
Baidu Encyclopedia-Enterprise Strategy