The so-called commercialization is relative to artistry, and art can be very personal and freely express personal feelings! However, business has a clear purpose to express the subject of design objects. Whether artistic or commercial, the premise is to conform to the most basic public aesthetics-format, color, elements and unity.
It's just that artistry can have a very unique expression that the public can't accept, while business is mainly for the public to accept and understand. Of course, business and art are generally combined, but the emphasis is different.
In the west, commercialization is generally considered to have the following order:
It is divided into five steps and four strategic defects (strategic defects are easy to make mistakes).
The first step is to conceive: mainly to complete new discoveries, such as applying for personal patents or buying others' patents. During this period, research partners, media and classmates are generally sought as investors.
The first strategic defect: the defect of interest strategy.
The second step is development: it is mainly manifested in the newly discovered applications, such as putting patents into inventions and transforming an abstract research result into a material entity. In the meantime, we are mainly looking for research partners who may use this new technology as investors.
The second strategic flaw: technical strategic flaw.
The third step is to show: mainly to complete the product, improve the function of the product and introduce it to some people. In the meantime, we mainly look for potential consumers as investors.
The third strategic flaw: the market strategic flaw.
The fourth step is promotion: the main performance is to introduce products to most people, let users support new products, and some companies are willing to put them into production. During this period, users and consumers are generally required to invest.
The fourth strategic flaw: the strategic flaw of proliferation.
The fifth step is to maintain: the main performance is to start expanding profits, or prepare a part of the list for competitors. The main investors are large companies, economic partners, or seeking foreign companies in other regions.