One thing, I know better than anyone, I am not a PPT god, a master, or even a master. Many young people are above me in designing typesetting and color matching skills. I just happen to be the most comprehensive person in promoting skills, business understanding, story telling, copy refining, title finishing, logical concatenation, typesetting methods, color matching rules and skill application. Well, it's like the college entrance examination, which compares the total score, not the single item first.
In fact, in 2008, my PPT was still like this (see the picture below). At this time, I have been doing PPT for 10 years. A person's working ability and working hours are not necessarily positively related. I deeply found this from PPT.
I thought it was very good after reading it, so I shared it online, because every sentence and word in this PPT was conceived and planned by myself, and I found every picture. Later, after I was called a PPT expert, I silently deleted this sharing from the Internet.
This is the first sign of success: delete your unsuccessful history. Now, I certainly hope it was worse, because the lower a person's starting point, the higher his later achievements, and the more people will admire him.
1
My level can advance by leaps and bounds. First of all, I have to thank the leaders of our school. Because of him, I have been out of school for nine days. Every day, I wait for the latest copy of the leader before changing PPT. Most of the time, you can't do anything because there is nothing to report. Sometimes waiting for half a day is just to change one statement into another.
Although it was closed for nine days, it was from 8 am to 8 pm 10 every day, and sometimes I had to make up PPT when I went back. Actually, I don't get extra pay. Everyone works overtime for the development of the school. Most people will be very depressed when they encounter such a thing, but I think, since I can't escape the fate of being a PPT, I will try my best to become a real PPT master through this PPT. So I used the waiting time to download the template, grope for the menu of the software, and look at it one by one to see what effect can be used by me.
In the past nine days, my basic skills of PPT operation have made great progress, but at that time, my biggest progress was probably to find that there was another template in the world called TG Company, and the PPT I tried to achieve from the end of June 5438 to February 2008 was like this (see the figure below).
This is probably a difference between me and ordinary people: once I realize that I have to do some unavoidable work, I will immediately find diversified goals for this job, thus making these wasted time a very important accumulation.
It's just that I didn't realize at that time that this accumulation had such a huge impact on my future life and really changed the trajectory of my life.
2
On June 5438+ 10, 2009, I received a phone call from Mr. Liu Jun, Zhuo Yi, asking if I could talk about PPT. He invited me to talk about PPT not because he read my work, but because he saw a book published by me long ago called "Technology Demonstration Strategy". He thinks that some of my ideas about demonstration are very good, and if they are promoted to PPT training market, they can just make up for the blank of emphasizing skills over ideas in the current training field. At that time, because I made a successful PPT bid, I thought there were so many PPT, so I readily agreed. What's more, he offered a sky-high price that I couldn't refuse at that time, and I could get 5,000 yuan after-tax income for a six-hour course a day, including round-trip accommodation and travel.
In order to earn 5000 yuan a day, I was paid two months' salary at school, and I fought for it. Next, I found that making a PPT is completely different from teaching others to do PPT. The biggest challenge for a lecturer is curriculum development, and I am just a self-righteous "PPT pseudo-master". This task is too difficult for me.
To be realistic, if I look at my preparations at home from June, 5438 to October, 2009/KLOC-0, I can easily sell my soul for a little petty profit. I really regret that I want to refuse, but I can't miss such an opportunity for 5000 yuan.
For me, the easiest way is to copy. I downloaded all the PPT tutorials I could find, and then rearranged them with my own understanding. I am very lucky. My first customer was China Telecom, and my wife happened to be from China Telecom. She contacted many internal PPT, and she helped me find hundreds of PPT with good internal evaluation. I summed it up and shared it as a case. My logic is simple. I can't explain clearly, so I'll bomb you with a case!
I thought at that time, just give customers this understanding: Look, if you can't do PPT well, others will do it! As long as I give them enough good cases, they will recognize me. If it's a big deal, I'll make this 5000 and wash my hands of it. This is probably the second difference between me and ordinary people: when I realize that the traditional route doesn't work, I will immediately seek new ways to achieve my goals, rather than being limited to achieving them in some way.
At that time, I was seriously lacking in self-confidence, so my self-introduction was like this (below), and I wanted to put every insignificant achievement out of my lineup.
In fact, the typesetting was ugly, but I tried my best at that time.
three
Deeply lacking in skills, I immediately read all the experts' blogs from beginning to end after returning home. I read every article and thought that good articles would be imitated immediately. This may be another difference between me and ordinary people: my learning method is very simple, not seeking quick secrets, but imitating all successful experiences shared by others. Watch and do PPT for more than 10 hours every day for a week.
Another difference is that I am never satisfied with thinking bit by bit. I like to think in a holistic framework from the beginning, so I systematized my experience and turned it into a shared PPT "How to be a PPT Master" and put it online.
At that time, deeply influenced by Sun Xiaoxiao, he thought that the full-screen PPT was too cool, so basically this PPT was designed to imitate the full-screen style and highlight the visual effect. I didn't expect this 200-page PPT shared in March 2009 to cause crazy download on the Internet. The cumulative downloads from various places should have exceeded 2 million.
At first, I divided my work into two versions. If you want the next version, you must forward my article to another forum, and then give me the address, and I will give you all the source files.
It worked. Guess how many people reprinted it in the end? It's over 3000! In other words, one of my sharing blogs was reprinted by netizens to more than 2,000 forums (some of which were repeated), and this work was spread at once, so I was known by many people and began to be put on the aura of PPT master. At that time, I was still young
I believe many people are very familiar with the following cover. To this day, someone asked me for this PPT.
four
As an author and senior editor who has published three books, we all know that it is not difficult to be a bestseller, but it is very difficult to build a bestseller brand. We just want to build a brand, not a bestseller.
The easiest way to build a book brand is: 1, a resounding trademark, 2, a series of books, and 3, constantly upgrading and revising.
Most people are satisfied with doing well, but to become professionals, they must have the awareness of brand building. When we were writing Persuasion-Let Your PPT Speak, we had systematically planned the writing focus. Our determination is to build a brand, not to write a bestseller.
So many people asked me if the book I wrote later was the same as the book I wrote before, and the answer was not repeated, because there was a positioning distinction from the beginning, and I consciously left room for the future when writing, and also left room for the complementarity of training courses.
Therefore, while persuading-making your PPT talk still sell well, we have begun to prepare to convince-what a working PPT should do. The advantage of publishing Persuasion-making your PPT speak also gives us a lot of feedback, which can better improve our book. Of course, some of these feedbacks are believed and finished, but some of them are very reasonable. We should find ways to realize them in the new book.
You will notice that I always set aside some time to work for the future, not just for the present. This is the foresight needed in time management.
five
I have more and more fans, and I began to consciously encourage them to contribute. At first, the platform was my independent blog, then Weibo, and now, of course, WeChat.
In the process of revising their contributions, it is also a process for me to absorb different inspirations. Cooperate with the best of these people and make a strong alliance, and make many works that are widely circulated on the Internet (as shown below).
This watch is my most influential 14 work in the last four years, and it has been forwarded ten thousand times. Six of them have worked with friends. I am very grateful to my friends, such as Wu Xiaoming, Cao Jiang PPTao, I hope, Liu Jianliang, Changsha New Silk Diameter and so on. I learned a lot from you.
Of course, Weibo forwarded only two related to me, because many of them were stolen. Someone asked me how to deal with plagiarists, and my answer was: With a steady stream of originality, everyone will know who is the real sharer.
Of course, I also want to thank these plagiarists. In a sense, it is precisely because they have frustrated my breakthrough attempts again and again. Instead, they forced me to keep innovating and creating, and the cumulative influence actually far exceeded an outbreak.
six
This is also my growth philosophy: after finding the direction, persistence is more important than the so-called good method.
In the past four years, I have published more than 150 PPT works of all sizes. You will find that I am pursuing innovation and change from creativity, copywriting and design, and try not to repeat myself.
I slowly organized internet enthusiasts like me and established a QQ group. We created, planned and promoted together. We had a good time and made many new friends. During my training and writing books, they gave me a lot of inspiration. Thanks again, so I won't call the roll. In fact, a person's success needs a small environment, and there is a lack of people who can do PPT around, so I created such an environment for myself, and you can walk with your companions.
The reason why many people can't persist is here, lacking the spur of a group of peers. Some people say that I lack companions around me. In the internet age, it is not difficult for you to find the same kind. The hard part is that you didn't come up with a work to prove that you are the same kind. So many people wanted to join my group that I refused. My request is simple: if you can't prove that you are determined to do PPT well, don't come in and be a hand-in-hand party. Join the group and take the works as tickets. So this group is invited, so don't search this group and try to join.
Of course, I have observed the learning thinking of many novices, and found that not only PPT, but also everyone's thinking is the same. I tried to get a complete method, and then I can get started quickly, and then I can do my work well, which is almost good.
But all learning must first have a framework, but there must also be a lot of detailed exercises to make you understand the framework freely, and there must be a guide, but there must also be a complete implementation of the guide rather than almost.
At first I really didn't know why it was so difficult for so many people to learn PPT. I think this is actually quite easy. I found that the real reason may be because:
1, PPT combines the knowledge of logical conception and typesetting design, as well as the psychology of marketing speech. It is difficult for ordinary people to understand so much knowledge at once, and they have to choose plagiarism templates under the pressure of time.
2. The biggest trouble for ordinary people to do PPT is often not the lack of templates, but a good idea, but because they can't find the material, they don't know how to deal with it effectively. Finally, they found their ideas ugly, so they gave up the desire to keep trying. Online templates look beautiful, but they all use many design details, such as color, shape, font, layout and animation. Ordinary people don't have the ability to disassemble and learn one by one, so they have to swallow them all, and they won't become PPT masters in a hundred years.
So I began to realize that before teaching a person to express his speech intention with logical thinking, it is best to solve his technical bottleneck first. This thinking became my book "Autumn Leaves Learn PPT".