Different applets can help you achieve different functions.
For example, buying movie tickets, restaurant numbers, restaurant orders, public transportation, stock information, weather, radio stations, hotel reservations, riding bicycles, taking taxis, inquiring about exchange rates, searching for words, buying air tickets, and shopping online. ...
Of course, as a new product of WeChat, applets can only be used in WeChat.
The use of WeChat applet:
For WeChat users, the value of WeChat applet lies in convenience. I can finally escape the fate of downloading the app once every 800 years. No longer worry about downloading too many mobile phone cards. Finally, you can watch videos without watching advertisements ... that's its value. In this people-centered era, only useful to users, only valuable to retain users.
For merchants, the value of WeChat applet is based on its value to users. It is because of convenience that a large number of users are stuck, and with the 963 million traffic of WeChat, the use of WeChat applets allows businesses to see business opportunities. These don't need to be elaborated. Let's look at "mobike" using WeChat applet to achieve 100% weekly active user growth; Look at Zhou Heiya's 3 million powder increment with a small program; Look directly at the love of fresh bees coming back to life ... so for businesses and enterprises, as long as it can help me retain users, it is valuable.
Advantages of WeChat applet:
1, the applet is simple to get started. You can click the "Discover" button on WeChat or directly scan into the applet and buy it immediately, making the purchase process easier for pickpockets who like online high-frequency shopping habits;
2. Small programs rely on WeChat payment, which is fast, simple and convenient, which can reduce the decrease of purchasing desire caused by switching to other payment platforms, and can also stimulate consumers to give priority to using small programs to shop;
3, the applet opens at an ultra-fast speed, and the experience is comparable to that of the native app, and the applet is ready to use without installation and download, and does not occupy the memory of the mobile phone;
4. Applets don't need complicated registration and login of users, but are directly bound to users' micro-signals. For enterprise sales, simplifying the use process of small programs will greatly improve the conversion rate of customers;
5. Applets can be forwarded, and applets can be inserted into articles on the WeChat public platform, which greatly improves the communication ability of applets, and the customer acquisition cost and traffic cost of merchants are extremely low.
6. Customers can identify applets by long pressing the QR code through WeChat code scanning, friend sharing, circle of friends, group sharing, etc. Many portals such as nearby applets bring a large number of traffic ports to applets;
7, a small program nearby, do a small program, without promotion, a few kilometers of housing users can find your store, bring new traffic to the merchants, and directly drain online users to the offline to let the merchants' brands spread rapidly, leading the era of high traffic.
8. The uniqueness of applet account, the timeliness of user accumulation and the weight of search ranking all indicate that whoever takes the lead will have the opportunity to seize the commanding heights of development;
9. For enterprises, the use of small programs will develop inestimable blue ocean value, give enterprises WeChat official accounts more functions than "content media", and bring more traffic and profit models; Through the combination of its community nature and offline scene use, it will provide a more solid user base for enterprise products and services.